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10 differences between automated marketing and email marketing

10 differences between automated marketing and email marketing

Marketing Automation isn't just for the big guys any more; businesses of all sizes are using it to communicate more personally with their customers. But many clients are confused about what automated marketing actually is, and we want to give you a better understanding. Though email marketing is often referred to as automated marketing, it's really just a part of a true automated marketing system.

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Could your content disappear from the web?

Could your content disappear from the web?

Ask writer Dennis Cooper and you'll find that the answer is Yes.

Cooper had hosted his blog on Blogger.com since 2002, only to find on June 28 that his 14 years of work had been deleted by site owner Google, with no explanation. Making matters worse, they also deleted his Gmail account.

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Will the Internet of Things pass your business by?

Will the Internet of Things pass your business by?

You may not know it, but we're already in the Third Wave of the internet, or the Internet of Things (IoT), as it's come to be known.

Yep, that's right, and if your business is typical of most, you're still stuck at the end of the First Wave – at best.

You're probably thinking “not only do I have no clue what the Third Wave is, but I don't even know what the First and Second were.”

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4 ways your website design may be killing your SEO

4 ways your website design may be killing your SEO

I can drive a car but I guarantee you no NASCAR team would want me behind the wheel. If I can drive safely and get from point A to point B, why shouldn't I be able to drive for a team?

Easy answer - because it's pretty much guaranteed that I would wreck, and 100% guaranteed that I would come in last if I could even finish. Plus, who in the heck would want to watch me race (other than for the laughs)?

Similarly, did you know that elements of your website can not only be wrecking your chances for good search engine ranking but can also be driving visitors away?

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Economic & social benefits of geographic product branding

Economic & social benefits of geographic product branding

Across America, communities have become more vanilla over the past several decades due to the proliferation of franchises, chain stores, and chain restaurants.

People yearn for a connection to places and other people, and these desires are slowly helping rebuild the demand for local products.

A geographic brand validates authenticity and quality for consumers, creates exposure for the community every time it's seen, and helps businesses by improving the marketability of products over time.

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