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The best way for service business owners to increase sales and profits

The best way for service business owners to increase sales and profits

You have 2 choices if you're a service business owner who needs to increase your income

... do more work or charge more for the work you do.

Either is viable, but focusing on doing more billable work can easily put you on a constant high pressure treadmill.

When you concentrate only on reaching a certain total sales goal, it becomes tempting to take work at prices lower than you should just so you can get one step closer to the income you need.

You end up working more for less, and then it becomes a downward spiral.

If you're taking any work that comes along, it costs you in 2 ways:

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How a local boutique created 3 new revenue streams with their new online store

How a local boutique created 3 new revenue streams with their new online store

When most business owners think of selling online, they think of it as a Yes/No question: either they do sell online or they don't.

The reality is that there are so many possible new revenue streams you can create that it's not a Yes/No question.

Recently we launched a new online store for Distinct Impressions that's a great example. DI is an established boutique in historic Downtown South Boston, VA, that sells gifts, fashions, and custom apparel, and offers embroidery and screen printing services. Their e-commerce project now brings in:

  • sales through the e-commerce site itself,
  • sales through their Facebook page's Facebook Shop tab,
  • and sales generated automatically by comments on specific Facebook product posts.
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Me, Gigi Hadid, and your radical retirement

Me, Gigi Hadid, and your radical retirement

I'm pleased to be part of another issue of Collective Hub magazine! This time in their January 2018 Productivity issue with Gigi Hadid as cover model, in an article about building a business to sell. Previously I was featured in the magazine in an article about handicap accessible websites.

You can read the article, "Way Out," by downloading this pdf. It's written by Collective Hub's Editor, Amy Molloy.

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Glerin in AP article about small business caregiver leave

Glerin in AP article about small business caregiver leave

I was recently interviewed by an AP business writer for an article about small businesses that offer caregiver leave although they're not required to legally.

As those who know us well know, this is a topic that's dear to my heart as my staff went above and beyond to support me when I was caring for my mother during the last years of Alzheimer's. That's her in the photo above with me and one of my sisters, 19 months before she passed.

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7 Free Online Marketing Tools to Boost Service Business Growth & Save Time

7 Free Online Marketing Tools to Boost Service Business Growth & Save Time

When you're running a service-based business, keeping up with online marketing can be a big burden but staying on top of it makes for smooth sailing.

You have a business to run and, if you're like most people, you put off working on your business to work in your business – doing all the daily tasks that are required for it to run rather than working on it to improve operations and profitability.

Marketing is usually one of the first things to fall by the wayside, and when your business is going well you may not even notice adverse affects because you're so busy with current customers and cashflow is good. Eventually, though, it'll become impossible to ignore and you'll hit the famine part of the feast/famine cycle and be left scrambling to bring in new business.

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