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7 Free Online Marketing Tools to Boost Service Business Growth & Save Time

7 Free Online Marketing Tools to Boost Service Business Growth & Save Time

When you're running a service-based business, keeping up with online marketing can be a big burden but staying on top of it makes for smooth sailing.

You have a business to run and, if you're like most people, you put off working on your business to work in your business – doing all the daily tasks that are required for it to run rather than working on it to improve operations and profitability.

Marketing is usually one of the first things to fall by the wayside, and when your business is going well you may not even notice adverse affects because you're so busy with current customers and cashflow is good. Eventually, though, it'll become impossible to ignore and you'll hit the famine part of the feast/famine cycle and be left scrambling to bring in new business.

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Remote clients mean freedom AND higher profits

Remote clients mean freedom AND higher profits

What do the beach, mountains, and lake have in common?

I worked from all 3 in the same month this summer. And over the past 21+ years, I've worked from locations as far flung as Key West, Rome, and Nova Scotia.

You may want mobility to travel for fun, be able to move when and where you want, start transitioning into retirement, or to help you meet family obligations. Regardless of why you want it, though, if you're an expert in your field you, too, can become a Digital Nomad.

And if you do it right, operating costs of your business will go down. [Read on to get our free guide “What Every Would-Be Digital Nomad Needs To Know.”]

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Boomer business owners: start Takin' Care of Business, stop blaming millenials

Boomer business owners: start Takin' Care of Business, stop blaming millenials

I read an article recently that gave 3 reasons for businesses closing when the owner wants to retire:

  • internet competition,
  • lack of loyalty among younger customers,
  • and owners not being able to find a buyer. 

All of these reasons come back to one uncomfortable truth:

The average business owner has been watching the internet come roaring down the track for years and has made little to no effort to figure out how they could use the web to:

  • improve their business operations and efficiency,
  • increase customer loyalty,
  • improve communications with customers,
  • reach target markets they could have never dreamed of before, 
  • and adapt their business to survive.
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Handicap accessible websites welcome more visitors to your business

Handicap accessible websites welcome more visitors to your business

My father was blind, which makes the topic of disabled access dear to my heart.

As a kid, I had to learn not to do things like leave things in the floor for him to trip on, so I'm naturally more aware of the ramifications of limited access and how much sighted people take for granted.

Have you ever stopped to think about what it would be like to not be able to see a website, though, or use a mouse to navigate a site? Or what you have on your site that could, in effect, trip someone up?

Collective Hub magazine coverAbout 8 million people in the US are blind or have a significant vision impairment, making it difficult or impossible for them to see your site. Another 20 million people have difficulty lifting or grasping, which can affect their ability to use a mouse or keyboard to navigate.

Recently I had a feature about accessible websites in Collective Hub magazine, which is sold in print in 37 countries and digitally worldwide.

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Self-made FMLA for small business owners

Self-made FMLA for small business owners

What's a small business owner to do when they're faced with a life-changing event like caring for an elderly parent?

It's not often talked about in the media, so most people don't realize how at risk business owners are of falling through the cracks and losing their business in these situations.

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