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Economic & social benefits of geographic product branding

Economic & social benefits of geographic product branding

Across America, communities have become more vanilla over the past several decades due to the proliferation of franchises, chain stores, and chain restaurants.

People yearn for a connection to places and other people, and these desires are slowly helping rebuild the demand for local products.

A geographic brand validates authenticity and quality for consumers, creates exposure for the community every time it's seen, and helps businesses by improving the marketability of products over time.

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How to give good feedback to a designer

How to give good feedback to a designer

Giving good feedback is key to a successful design project.

Regardless of what you're having designed - logo, website, Annual Report, brochure, etc. - your input is important and totally necessary for your project to be successful.

You're paying good money for your project and you want great results, but the onus is on you to give good feedback. After all, designers aren't mind readers. No one knows your business like you, and the magic happens when your knowledge comes together with your design team's skills and expertise.

Below are a few guidelines on how to provide effective feedback and, just as or more importantly, what not to do.

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Simple formula for successful marketing - the Math of Perception

Simple formula for successful marketing - the Math of Perception

If you prefer reading to watching a video, a transcript is below.

Here at Glerin we like to keep things simple, so I want to share with you a short formula that can help improve your marketing.

We call it the Math of Perception.

That formula is Attract + Assure = Success, and it will be true of any successful marketing campaign out there – whether it’s a business selling a product or a person looking for a relationship.

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Free up time & increase sales with automated marketing

Free up time & increase sales with automated marketing

Using a great automated marketing system is like having a larger staff who's willing to work 24/7, giving you time to relax and enjoy the rewards.

Contrary to popular opinion, automated marketing and email marketing are not the same thing. While email marketing is a part of automated marketing, AM is so much more.  Consider these game-changing things automated marketing can do that email marketing can't even pretend to do:

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What is brand positioning and why is it so important?

What is brand positioning and why is it so important?

Positioning your brand well creates a path to success that is shorter and easier. It helps your customers know they should select you.

[Bonus at end of post - Get this post in a PDF.]

Think about this: if a prospect is comparing your product with a competitor's, what is there about yours that would make them choose it? If there's nothing to differentiate the two, you have a commodity that people will only choose based on price, and that's the last thing you want. Or, even worse, what if your prospects think something about your company or product that isn't true?

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