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Stop counting traffic & start generating leads

campaign analytics

We know how exhilarating it can be to see your website traffic numbers climbing, but we also know those numbers really mean nothing.

The only numbers that are really important to your bottom line (unless you sell advertising on your site) are how many site visitors turn into leads, and how many of those turn into sales.

Wouldn't it be awesome if you could see real time info on exactly which pages each visitor opened, what they clicked on, and even some intel on who they are? See when they come back and which pages they're returning to? And if you could integrate all that info into a customer relationship management system and automated email marketing it would be even better.

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Don't be skinny withya love now, spread it like buttah

Don't be skinny withya love now, spread it like buttah

Sorry, but I've wanted to use that line for a long time :)

In this case I'm talking about spreading the love with your clients, and there's no better way to do that than sharing information that helps them.

Often people think, "if I do that they don't have any reason to pay me." If that's the case, you should be looking for another career. There are tons of things you can share with your customers that help them without undermining your ability to make a living. In fact, you'll find it actually ends up helping you.

Think about it, there are a number of reasons for that:

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The secret to turning a negative into a marketing sensation

ithaca screenshot

All of us have negatives to overcome, but how would you like to be the city of Ithaca, New York, trying to lure tourists during this winter of record snowfall?

Well, rather than trying to put lipstick on a pig, the Ithaca Visitors Bureau replaced their home page with one promoting visiting Key West instead!

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Why the internet hasn't killed print marketing materials

print isn't dead

When I started Glerin in 1996, many "experts" were already prediciting the death of print collaterals. While it's true that many print items aren't needed any more, the internet has actually been good for the print industry - but only for quality printers who have adapted to new markets. There's just something about holding an item in your hand that can never be replaced.

Due to advances in color printing, you're now able to use print materials in a more discerning way while using your website to present content that is apt to change. Being able to take advantage of short print runs lets you create unique, high quality pieces in small numbers and when you're ready to make a change you don't have thousands of copies to throw away.

Here are 12 tips to help you get the most out of your print marketing budget:

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Why you should have an Instagram hashtag photo stream on your website

instagram hashtag stream

Did you know Instagram is the fastest growing social site globally?

And there's a great reason for that: as of now, it's still basically pure social. You can easily find posts by using hashtags, which means it's easy to find photos of things you're interested in (from kittens to skydiving, music to tattoos). It's so easy to scan a list of photos to see what you like. 180º different from Facebook, where it's practically impossible to search for something, but I digress.

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