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Don't be skinny withya love now, spread it like buttah

Don't be skinny withya love now, spread it like buttah

Sorry, but I've wanted to use that line for a long time :)

In this case I'm talking about spreading the love with your clients, and there's no better way to do that than sharing information that helps them.

Often people think, "if I do that they don't have any reason to pay me." If that's the case, you should be looking for another career. There are tons of things you can share with your customers that help them without undermining your ability to make a living. In fact, you'll find it actually ends up helping you.

Think about it, there are a number of reasons for that:

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The secret to turning a negative into a marketing sensation

ithaca screenshot

All of us have negatives to overcome, but how would you like to be the city of Ithaca, New York, trying to lure tourists during this winter of record snowfall?

Well, rather than trying to put lipstick on a pig, the Ithaca Visitors Bureau replaced their home page with one promoting visiting Key West instead!

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Why the internet hasn't killed print marketing materials

print isn't dead

When I started Glerin in 1996, many "experts" were already prediciting the death of print collaterals. While it's true that many print items aren't needed any more, the internet has actually been good for the print industry - but only for quality printers who have adapted to new markets. There's just something about holding an item in your hand that can never be replaced.

Due to advances in color printing, you're now able to use print materials in a more discerning way while using your website to present content that is apt to change. Being able to take advantage of short print runs lets you create unique, high quality pieces in small numbers and when you're ready to make a change you don't have thousands of copies to throw away.

Here are 12 tips to help you get the most out of your print marketing budget:

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Why you should have an Instagram hashtag photo stream on your website

instagram hashtag stream

Did you know Instagram is the fastest growing social site globally?

And there's a great reason for that: as of now, it's still basically pure social. You can easily find posts by using hashtags, which means it's easy to find photos of things you're interested in (from kittens to skydiving, music to tattoos). It's so easy to scan a list of photos to see what you like. 180º different from Facebook, where it's practically impossible to search for something, but I digress.

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#TBT 2006 artist James Dietz online store

#TBT 2006 artist James Dietz online store

James Dietz online store design

In the spirit of Throwback Thursday, thought I'd share a design from back in 2006.

Did you know we've been doing this since 1996?!?

James Dietz is an award-winning military and aviation artist whose work is collected worldwide, and even hangs in the White House. Back in 2006, our Ballowax small business division was actually a separate company (owned by Glerin and a couple of partners) that provided e-commerce order fulfillment services. We were contracted to develop a site to sell collectibles that featured Dietz's art; the new online store offered full-featured e-commerce including live interaction with USPS.com for shipping, live chat customer support, and the ability for customers to manage their existing orders.

We actually developed our very first e-commerce site in 1997 and had to code everything from scratch!

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