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You've been throwing time & money at your website and marketing long enough. Isn't it time you find out what you really can and should be doing to make it work for you?

We'll help you reimagine your business to better position you to reach your goals, and transform your website from a glorified brochure to the hardest working member of your business.

Our clients are able to reduce stress, save time, and get better clients, moving ever closer to making their lifestyle goals a reality.

Lisa Kipps-Brown started Glerin Business Resources in 1996 in Jacksonville, Florida. She was a CPA who was bored with accounting, and intrigued with the idea of being able to use her business experience in a more creative way. Web development was the perfect fit and she ditched accounting to concentrate on helping business owners use the web in innovative ways to increase revenues, improve efficiency, and reduce expenses.

Just in case you're interested, we're also SWaM-certified and woman-owned, and have over 13 years of experience working with Economic Development, Designated Main Street, and Tourism clients.

Use our 23+ years in business to dominate your niche, your way, and take control of your life.

Let us introduce ourselves:

Lisa Kipps-Brown, online marketing strategy expert & website designerLisa Kipps-Brown, President & Founder
Business Reimagineer & Opportunity Miner

Lisa is a Business Reimagineer and Opportunity Miner who specializes in working with business owners to help them reimagine their business to reinvent their life. She's talented at recognizing and develop new opportunities, including strategic partnerships, that help you reach the goals that are most important to you.

After running her business while caring for her mother for 3.5 years in the end stages of Alzheimer's, she especially wants to help owners who may be facing difficult life changes.

Her achievements include taking an information-based business that was on the brink of bankruptcy and positioning it for successful sale at 20x investment in about 2 years, using the web to create new recurring revenue streams and enhance customer service.

Just imagine what she might be able to do for you!

A former CPA with a degree in Accounting from Virginia Tech, she has deep business experience like being the US Controller of an international software company prior to starting Glerin.

She's worked with a number of Economic Development and Designated Main Street clients to develop groundbreaking small business initiatives and help improve communities' marketability. Lisa also speaks at events such as Industry Week magazine's Roundtable in the Desert about brand strategy and integrated marketing, and leads marketing and brainstorming workshops for clients.

A former Board member of the Halifax County Industrial Development Authority, she co-founded initiatives like Virginia Tech's Modeling and Simulation Center for Collaborative Technologies, the Southern Virginia Advanced Manufacturing Center, and the National Center for Coatings Application Research & Education during her tenure.

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Erin BrownErin Brown, VP of Creative Services. Joined 2005.
Erin has 12 years of illustration, web and graphics design experience and studied Animation Arts at Art Institute of California in Los Angeles. She is bilingual in Japanese, having taught herself to read and write Japanese at the age of 13; she became a fluent speaker when she studied in Narita, Japan in a high school Study Abroad program.

 

Damian WardDamian Ward, Developer. Joined 2013.
After earning a BS degree in computer science from Virginia Tech and working in software development at Lockheed Martin and at the Corporate Research Center at Virginia Tech, Damian grew tired of cubicle life and decided to return to school to study law. He was an Assistant DA in North Carolina for 5 years, focusing on criminal and juvenile law, after which he owned his own law practice for 3 years. After meeting Lisa, Damian closed his law office in North Carolina and returned to his first love – coding and development.

 

Tina MorganTina Morgan, Designer. Joined 2012.
Tina is that rare combination of well-balanced creativity and frugality. She's the former Project Manager for the unique Business of Art and Design Program at the Southern Virginia Higher Education Center, where her contributions resulted in unparalleled enrollment numbers. She also helped create the vision for Virginia Tech's Modeling and Simulation Center for Collaborative Technologies, a $1.2M state-of-the-art Modeling and Simulation facility.

 

Sample Project Visuals

poster
Illustrated Poster
poster
After helping to break the drought of over 12 years of non-sold-out festivals in 2013, the pressure was on for a successful encore for the 2014 Virginia Cantaloupe Festival. Putting our creative minds together in a marathon brainstorming session, we created the theme You've Got Friends in Lope Places and introduced a character we created named Lope.
Colin
Websites
Colin
Website design and marketing automation services for NASCAR driver Colin Garrett.
VGA
websites
VGA
Economic development website design for Virginia's Growth Alliance, a region that covers 10 counties.
illustration
Illustration and Animation
illustration
For as long as we've been working with the tourism office, director Linda Shepperd has wished for some type of animation that would let visitors "drive" around the county to discover things. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map. Requiring no special plugins, it can be displayed on all devices.
salem website
websites
salem website
Web design and development for Stand Up For Salem / Main Street Salem, NJ, part of rebranding project. Site includes features like a donation system (one-time and recurring), and events system with capability for paid events with multiple ticket types and early bird discounts.
south hill
rebranding & website
south hill
Town of South Hill, Virginia, rebranding and web design.
print
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
distinct impressions
E-commerce
distinct impressions
Distinct Impressions e-commerce site on Shopify platform. Gifts, fashions, accessories, embroidery and screen printing.
social
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office. Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media. The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
vineland website
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
FACES
websites
FACES
FACES of Virginia, a group of mental health counselors, wanted a website that would let existing clients pay for services, access insurance information, and contact their counselor. We created a website on Squarespace to minimize their ongoing costs and take advantage of the online apps that Squarespace offers free subscriptions for.
villa cathedral logo
branding
villa cathedral logo
Branding identity for Bed & Breakfast property.
svra website
Websites
svra website
Southern Virginia Regional Alliance required a new site to replace one that was developed in 2011. Since they lacked a good library of relevant photographs, our design uses minimal photography combined with animated odometer-style statistics and clear traffic funnels for targeted visitors.
Branding
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
print
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
fact sheets
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
vineland branding
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.