It's critical that you understand this: by transforming your website from the equivalent of an online brochure to a strategic part of your business, you can not only increase revenues and/or decrease costs, but also make your business more valuable and desirable to a potential buyer.

Your website could literally be the tiebreaker in selling your business and setting you up for the future.

Welcome to The Ave!

Vineland Downtown Improvement District in the city of Vineland, New Jersey, held their brand launch party on October 20 with over 300 excited people attending. In my 20 years of being in this business, Vineland is one of the most involved, positive communities we've ever worked with.

With the holidays coming up it's more important than any other time of the year for shoppers to understand why it's important that they shop local.

It's not just so businesses can make money. It's also good for the shopper! Here's 10 reasons why, plus an infographic you can share.

I just realized this is the second post in a row that uses a rodent as the cover image ;) I promise I'm not like Michael Jackson in the movie Ben! And no animals were hurt in the making of this photo.

The other day I was driving down the highway and saw this little mouse hanging on to my window - fur flying in the wind, eyes bulging, and utterly terrified; it still makes me feel sad to remember how scared he was. I stopped and managed to get him off safely, but thinking of him barely hanging on without being blown off reminded me of many of the business owners we meet.

Can you believe you only have slightly more than 3 months to meet your annual sales goal? If you're like a lot of business owners, you're about ready to hit the panic button. These months mean make or break, and it's time to stop messing around and get serious about your sales and marketing.

Added benefits -  any action you take now will be cumulative and put you in an even better position for next year!

If you're like most people, you started out that new website project feeling excited and optimistic.

You couldn't wait to see your shiny new site! Sadly, that feeling often starts to wear off and you're left feeling somewhere on the spectrum between feeling ripped off by the designer you hired and wishing you had known how much work was involved on your side.