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Free up time & increase sales with automated marketing

Free up time & increase sales with automated marketing

Using a great automated marketing system is like having a larger staff who's willing to work 24/7, giving you time to relax and enjoy the rewards.

Contrary to popular opinion, automated marketing and email marketing are not the same thing. While email marketing is a part of automated marketing, AM is so much more.  Consider these game-changing things automated marketing can do that email marketing can't even pretend to do:

  • Identify anonymous visitors to your site, including the company they work for, their contact information, their social accounts, and the traffic source.
  • Tell you everything a visitor does on your site - pages visited, links clicked, forms completed, etc. Gather the intelligence you need to make the sale.
  • Notify you via text or email if a VIP visits your site or visits a specific page on your site.
  • Track opportunities in the pipeline and calculate ROI on campaigns.
  • Incorporate call tracking so you can arm phone staff with the caller's actual site visit behavior, including each page visited and the campaign that brought them to the site.
  • Connect to your email accounts through IMAP to create a repository of interactions with leads.
  • Use workflows to engage with site visitors at critical points in the buying process.
  • Customize site content according to the visitor's actions on your site.

And these features are just the beginning of what you can do with automated marketing.

If you don't ask the right questions, you won't get the right answers.

Unfortunately, many email marketing providers refer to their product as automated marketing when in reality their service provides just a tiny amount of what a real AM system provides.

The typical business owner or manager doesn't know enough about the topic to ask the right questions, so they end up investing almost as much time and money in something that can never do much more than send drip campaigns and track opens and clicks. Yes, those features are automated but, no, they're not true Automated Marketing.

If you would like to find out more about how you can use automated marketing in your business and whether it might be right for you, sign up for a free no obligation consult with me. We'll talk about your specific situation, goals and obstacles, and other relevant points, and I'll give you my honest opinion as to whether I think you would benefit from implementing AM in your strategy.

If you're already using automated marketing, share some of your successes in the comments section below. I'd love to hear about them!

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