Contrary to popular opinion, automated marketing and email marketing are not the same thing. While email marketing is a part of automated marketing, AM is so much more. Consider these game-changing things automated marketing can do that email marketing can't even pretend to do:
And these features are just the beginning of what you can do with automated marketing.
Unfortunately, many email marketing providers refer to their product as automated marketing when in reality their service provides just a tiny amount of what a real AM system provides.
The typical business owner or manager doesn't know enough about the topic to ask the right questions, so they end up investing almost as much time and money in something that can never do much more than send drip campaigns and track opens and clicks. Yes, those features are automated but, no, they're not true Automated Marketing.
If you would like to find out more about how you can use automated marketing in your business and whether it might be right for you, sign up for a free no obligation consult with me. We'll talk about your specific situation, goals and obstacles, and other relevant points, and I'll give you my honest opinion as to whether I think you would benefit from implementing AM in your strategy.
If you're already using automated marketing, share some of your successes in the comments section below. I'd love to hear about them!