Created as part of the Halifax County Tourism rebranding.
For as long as we've been working with the tourism office, director Linda Shepperd has wished for some type of animation that would let visitors "drive" around the county to discover things. Cost, not wishing to use Flash, practicality of the feature, and several other factors always stood in the way.
The concept eliminated our having to make everything geographically correct and the need to include everything but the kitchen sink in the illustration. Elements of the illustration can also help build the foundation for sector marketing materials.
When a visitor clicks on a feature in the illustration, the car drives to the feature and a summary of that tourism sector is displayed. The visitor can either click through to that section of the site or close the information to view other sector info in the map.