Halifax County Industrial Development Authority's branding hadn't changed for a decade, and was sorely in need of an update. We worked with the IDA to develop a new visual brand including logo, tagline, and color palette, as well as develop a new website and marketing collaterals.
The modern logo uses bold blocks of color to reference city blocks, plots of land, or even a power grid.
Matt Leonard, Executive Director of the Halifax IDA, said, “I cannot stress enough how collaborative this exercise has been with Glerin. Their entire team has exceeded my expectations.”
top - Annual Report cover, middle - Welcome spread, bottom - Success Stories spread