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21 little known things you can do with marketing automation

21 little known things you can do with marketing automation

This article was originally written for LinkedIn Pulse.

[Bonus at end of post - download this list in a PDF.]

Most people think that automated marketing just means email marketing, but nothing could be further from the truth. To illustrate the difference, here are a few ways you could be using automated marketing right now.

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How investing in your website increases the value of your business

How investing in your website increases the value of your business

It's critical that you understand this: by transforming your website from the equivalent of an online brochure to a strategic part of your business, you can not only increase revenues and/or decrease costs, but also make your business more valuable and desirable to a potential buyer.

Your website could literally be the tiebreaker in selling your business and setting you up for the future.

Questions to ask yourself:

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Could your content disappear from the web?

Could your content disappear from the web?

Ask writer Dennis Cooper and you'll find that the answer is Yes.

Cooper had hosted his blog on Blogger.com since 2002, only to find on June 28 that his 14 years of work had been deleted by site owner Google, with no explanation. Making matters worse, they also deleted his Gmail account.

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Will the Internet of Things pass your business by?

Will the Internet of Things pass your business by?

You may not know it, but we're already in the Third Wave of the internet, or the Internet of Things (IoT), as it's come to be known.

Yep, that's right, and if your business is typical of most, you're still stuck at the end of the First Wave – at best.

You're probably thinking “not only do I have no clue what the Third Wave is, but I don't even know what the First and Second were.”

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Regional Shop Local Online Store Launched

Regional Shop Local Online Store Launched

There are lots of Shop Local sites around, but the online store we recently launched for Virginia's Growth Alliance is a bit different.

This groundbreaking project, funded by Virginia Department of Housing and Community Development, provides a free platform for businesses in Virginia's Growth Alliance economic development region to sell physical and digital products online, bringing support to local businesses on a world-wide scale.

  • Buyers can purchase from several vendors in one transaction.
  • PayPal distributes proceeds directly to each vendor.
  • Vendors have full control of all of their products, including pricing and shipping.
  • Vendors can create discount codes for use exclusively in buying their products.
  • VGA is providing all setup, training, and presence on the website free of charge to vendors.
  • A directory of currently 1200+ businesses is included, as not only retail sales are "shopping.”
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