Join Lisa every Tuesday & Thursday at 7pm Eastern for her live show on Facebook & YouTube.

Glerin develops Matching Gift Card system that gets over $2.7M into 2 rural Virginia communities

image of voucher code from Shop Local VGA

Creative Use of CARES Funding For COVID-19 Economic Recovery

ShopLocalVGA.com, the online marketplace for Virginia's Growth Alliance economic development region, has provided the platform for five Matching Gift Card Program sales that have gotten $2,706,000 to date into the hands of 266 small business owners and 7,620 shoppers in two rural Virginia counties over the past several months.

Halifax, Virginia, based web and marketing strategy firm Glerin Business Resources originally developed the site in 2014 and expanded it pro bono during COVID to include gift card capability after Tina Morgan, Tourism Director for Mecklenburg County, inquired about running a matching program through the site.

2
Continue reading
0 Comments

21 little known things you can do with marketing automation

21 little known things you can do with marketing automation

This article was originally written for LinkedIn Pulse.

[Bonus at end of post - download this list in a PDF.]

Most people think that automated marketing just means email marketing, but nothing could be further from the truth. To illustrate the difference, here are a few ways you could be using automated marketing right now.

0
Continue reading
0 Comments

How investing in your website increases the value of your business

How investing in your website increases the value of your business

It's critical that you understand this: by transforming your website from the equivalent of an online brochure to a strategic part of your business, you can not only increase revenues and/or decrease costs, but also make your business more valuable and desirable to a potential buyer.

Your website could literally be the tiebreaker in selling your business and setting you up for the future.

Questions to ask yourself:

2
Continue reading
0 Comments

Could your content disappear from the web?

Could your content disappear from the web?

Ask writer Dennis Cooper and you'll find that the answer is Yes.

Cooper had hosted his blog on Blogger.com since 2002, only to find on June 28 that his 14 years of work had been deleted by site owner Google, with no explanation. Making matters worse, they also deleted his Gmail account.

1
Continue reading
0 Comments

Will the Internet of Things pass your business by?

Will the Internet of Things pass your business by?

You may not know it, but we're already in the Third Wave of the internet, or the Internet of Things (IoT), as it's come to be known.

Yep, that's right, and if your business is typical of most, you're still stuck at the end of the First Wave – at best.

You're probably thinking “not only do I have no clue what the Third Wave is, but I don't even know what the First and Second were.”

1
Continue reading
0 Comments