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Handicap accessible websites welcome more visitors to your business

Handicap accessible websites welcome more visitors to your business

My father was blind, which makes the topic of disabled access dear to my heart.

As a kid, I had to learn not to do things like leave things in the floor for him to trip on, so I'm naturally more aware of the ramifications of limited access and how much sighted people take for granted.

Have you ever stopped to think about what it would be like to not be able to see a website, though, or use a mouse to navigate a site? Or what you have on your site that could, in effect, trip someone up?

Collective Hub magazine coverAbout 8 million people in the US are blind or have a significant vision impairment, making it difficult or impossible for them to see your site. Another 20 million people have difficulty lifting or grasping, which can affect their ability to use a mouse or keyboard to navigate.

Recently I had a feature about accessible websites in Collective Hub magazine, which is sold in print in 37 countries and digitally worldwide.

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Main Street Vineland launches new downtown brand at gala

Main Street Vineland launches new downtown brand at gala

Welcome to The Ave!

Vineland Downtown Improvement District in the city of Vineland, New Jersey, held their brand launch party on October 20 with over 300 excited people attending. In my 20 years of being in this business, Vineland is one of the most involved, positive communities we've ever worked with.

The number of volunteers involved is inspiring and they range in age from youth to retirees. They understand that the city is theirs, and they're not just waiting for change to happen. They're making things happen!

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7 Reasons That Website Design Projects Stall or Fail

7 Reasons That Website Design Projects Stall or Fail

If you're like most people, you started out that new website project feeling excited and optimistic.

You couldn't wait to see your shiny new site! Sadly, that feeling often starts to wear off and you're left feeling somewhere on the spectrum between feeling ripped off by the designer you hired and wishing you had known how much work was involved on your side.

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10 differences between automated marketing and email marketing

10 differences between automated marketing and email marketing

Marketing Automation isn't just for the big guys any more; businesses of all sizes are using it to communicate more personally with their customers. But many clients are confused about what automated marketing actually is, and we want to give you a better understanding. Though email marketing is often referred to as automated marketing, it's really just a part of a true automated marketing system.

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4 ways your website design may be killing your SEO

4 ways your website design may be killing your SEO

I can drive a car but I guarantee you no NASCAR team would want me behind the wheel. If I can drive safely and get from point A to point B, why shouldn't I be able to drive for a team?

Easy answer - because it's pretty much guaranteed that I would wreck, and 100% guaranteed that I would come in last if I could even finish. Plus, who in the heck would want to watch me race (other than for the laughs)?

Similarly, did you know that elements of your website can not only be wrecking your chances for good search engine ranking but can also be driving visitors away?

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