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Your business is at risk if you keep ignoring the warnings: don't use Facebook as your website

Your business is at risk if you keep ignoring the warnings: don't use Facebook as your website

I've told you this before - you should NEVER use a free platform as a replacement for your own business website.

You have no control over your content, like the guy who had used Blogger for 14 years and one day his site was shut down without warning & he lost all his work.  14 years gone! Today the reason was illustrated once again when Facebook went down for a while.

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How a local boutique created 3 new revenue streams with their new online store

How a local boutique created 3 new revenue streams with their new online store

When most business owners think of selling online, they think of it as a Yes/No question: either they do sell online or they don't.

The reality is that there are so many possible new revenue streams you can create that it's not a Yes/No question.

Recently we launched a new online store for Distinct Impressions that's a great example. DI is an established boutique in historic Downtown South Boston, VA, that sells gifts, fashions, and custom apparel, and offers embroidery and screen printing services. Their e-commerce project now brings in:

  • sales through the e-commerce site itself,
  • sales through their Facebook page's Facebook Shop tab,
  • and sales generated automatically by comments on specific Facebook product posts.
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11 things to do to help meet year-end sales goals

11 things to do to help meet year-end sales goals

Can you believe you only have slightly more than 3 months to meet your annual sales goal? If you're like a lot of business owners, you're about ready to hit the panic button. These months mean make or break, and it's time to stop messing around and get serious about your sales and marketing.

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7 Reasons That Website Design Projects Stall or Fail

7 Reasons That Website Design Projects Stall or Fail

If you're like most people, you started out that new website project feeling excited and optimistic.

You couldn't wait to see your shiny new site! Sadly, that feeling often starts to wear off and you're left feeling somewhere on the spectrum between feeling ripped off by the designer you hired and wishing you had known how much work was involved on your side.

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How your small business can benefit from automated marketing

How your small business can benefit from automated marketing

Are you frustrated because your website doesn't generate many leads? Don't feel bad. This is one of the biggest issues with websites. You spend good money to have a nice site developed, and it seems like it just sits there like a teenager on a sofa. And sits. And sits. Before long, you start to wonder if it will ever do anything.

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