I hope you already know that email marketing is THE most cost-effective marketing tool you have access to. If you don't, here's the deal: for 10 years in a row, email marketing has generated the highest ROI for marketers.

For every $1 spent, email marketing generates a return on investment of $38!

If you're not seeing this kind of success, though, I'm willing to bet I already know what you are and aren't doing...

Did you know that there's a way you can actually know everything an individual visitor does on your website?

If you use Google Analytics or similar, no doubt you know information like how many visitors come to your site, the countries they're from, and how many times each page is visited. That's nice to know, but in reality it doesn't really tell you much.

[Bonus at end of post - 9 FREE easy-to-use tools to create your own Lead Magnets.]

Just imagine getting up on a Monday morning after enjoying a relaxing weekend and finding several great qualified leads in your inbox to start the week off with.

What a difference that would make in the levels of success and frustration you experience!

If you're like most people, though, you either:

1. have no leads in your inbox (this is most common), or
2. leads that haven't begun to be qualified and you have to spend a lot of time on, most of it wasted because they weren't a good fit to begin with.

This article was originally written for LinkedIn Pulse.

[Bonus at end of post - download this list in a PDF.]

Most people think that automated marketing just means email marketing, but nothing could be further from the truth. To illustrate the difference, here are a few ways you could be using automated marketing right now.

Can you believe you only have slightly more than 3 months to meet your annual sales goal? If you're like a lot of business owners, you're about ready to hit the panic button. These months mean make or break, and it's time to stop messing around and get serious about your sales and marketing.