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11 things to do to help meet year-end sales goals
Can you believe you only have slightly more than 3 months to meet your annual sales goal? If you're like a lot of business owners, you're about ready to hit the panic button. These months mean make or break, and it's time to stop messing around and get serious about your sales and marketing.
Added benefits - any action you take now will be cumulative and put you in an even better position for next year!
If you know you've got a good sales team and things still aren't going well, it's time to see what you can do to provide more support to them and help generate more leads. A few actionable suggestions:
- Segment your known customers into lists based on behavior and interests, and develop targeted campaigns to reach each list more effectively.
- Make sure all of your communications push benefits instead of features.
- Increase cross selling, either by automated product suggestions on an e-commerce site or by training your sales staff which products or services lend themselves to cross selling.
- Critique all of the copy on your website and marketing materials. Is it talking to prospects about them and their issues, or is it all about you, who you are, and what you do? Nobody cares about you. They care about how you can help them.
- Think about what a customer will see if they enter your site on a page other than the home page. Will they know what to do next or will they have no reason to stay on your site?
- Set up traffic funnels on your website that help move various visitor types through the sales process, so they're more knowledgeable and ready to buy by the time they talk with a salesperson. This saves the visitor and sales staff time, and most people would rather find out as much information as possible on their own before they have to talk with sales.
- Review all of the calls to action on each page of your website. Do they clearly tell the visitor what you want them to do next? How can they be worded more effectively? Are they in good locations on the page? Should you add CTA's to other locations?
- If you're not already doing it, begin to capture leads on your website by offering something of value in exchange for the visitor's contact info.
- Once you've started capturing leads, set up lead scoring on your site and configure it to notify sales when a lead reaches a certain score.
- Set up notifications to alert sales when a hot lead visits a specific page or completes a specific action on your site.
- If you have an e-commerce site, set up abandoned shopping cart reminders to prompt shoppers to complete their purchase.
These are just 11 things you can do, but at this time of year the most important thing is to do something! Don't just sit there and let the rest of the year fly by, and go into January licking your wounds. Take charge now and enter the new year a winner.
Sample Project Visuals
Websites
11-11
Web design & development for 11/11 Veteran Project. Our CEO is their Director of Strategy & uses their national platform and extensive network to help clients reach strategic business goals while supporting organizations that provide access to resources for veterans and their families.
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
websites
edgewood website
Web design and development for Edgewood Townhomes and Villas, a unique luxury townhome community in Southern Virginia. They needed a modern, mobile friendly site to help display the vast array of options available to homeowners, as well as highlight available properties.
websites
Mother Cluckers
Mother Cluckers is a unique home decor and interior design shop located in an historic downtown. They sell home luxuries, unique apparel, and gifts in their brick & mortar as well as online via Square. We developed the website, set up their ecommerce system on Square, and integrated it with their website.
websites
lisa
Web development for author, business strategist, speaker, and podcaster Lisa Kipps-Brown, our CEO.
Websites
Colin
Website design and marketing automation services for NASCAR driver Colin Garrett.
Illustration and Animation
illustration
A tourism office wished for some type of animation that would let visitors "drive" around the county to discover things to do. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map.
websites
VGA
Economic development website design for Virginia's Growth Alliance, a region that covers 10 counties.
rebranding & website
south hill
Town of South Hill, Virginia, rebranding and web design.
Branding
Westfield brand
New branding identity for The Downtown Westfield Corporation, the management entity of the Special Improvement District of Westfield, NJ. Main Street New Jersey awarded DWC a grant to work with Glerin on the rebranding and marketing strategy for Downtown Westfield.
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office.
Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media.
The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
