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Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life
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Fail to differentiate yourself in the marketplace and you'll be exiled to the commodity ranks.
Never fear, though, because there's always something that you can use as a differentiator.
The differentiator doesn't have to already exist. You can create it!
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Well, I might be stretching it a bit, but you never know...
This morning we had an envelope from the Social Security Administration in our p.o. box that didn't belong to us so I returned it to the mail counter. It was a social security card, but the address ended up not being a good address (though very close to ours) and they didn't know how to find the person. Being in a small town and knowing the Post Office staff (they're great, by the way!), I asked them to hold it and said I would see if I could find the person on Facebook.
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note: the following press release was issued by the New Jersey Department of Community Affairs in relation to a contract recently awarded to Glerin through a competitive bid process. Both Downtown Westfield Corporation and Main Street Vineland received grants to work with Glerin.
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About 10 years ago my husband and I were at the Farmers Market in Roanoke, Virginia, when I noticed a cardboard sign proclaiming "Halifax County Produce." I remarked to him that it was a good possibility that the produce wasn't even from the county, but since Halifax County didn't have a brand or seal for farmers' use, customers would have no way of knowing.
That day was in the back of my mind for years as I continually saw similar situations.
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There are lots of Shop Local sites around, but the online store we recently launched for Virginia's Growth Alliance is a bit different.
This groundbreaking project, funded by Virginia Department of Housing and Community Development, provides a free platform for businesses in Virginia's Growth Alliance economic development region to sell physical and digital products online, bringing support to local businesses on a world-wide scale.
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A 5-Step Recipe for Creating Successful Marketing Campaigns
There are so many marketing tools and platforms available today, we find that clients are often overwhelmed and don't know what to use and when to use it - much less how to actually create a marketing campaign or plan.
We like to keep things simple, so we created our Sandwich Marketing™ concept to help you break it down into steps.