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Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life
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Modern cloud-based tools that encourage cooperation between Sales and Marketing instead of competition can help transform your results. They're also affordable and readily available.
Business owners and managers like to complain about their Marketing and Sales teams not working together, but what they don't recognize is that they've often set up the very circumstances that create the usual problems.
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I got up this morning to find these emails in my inbox (on top of many others):
- a dating site promo to find the man of my dreams
- kids & teens tickets on sale for a festival (woohoo!)
- why I need a penis enlargement
What do they have in common? (besides the fact that I never asked to be added to the senders' lists, but let's pretend I did) None of them are in any way applicable to me and my interests. I'm a happily married woman with no kids at home, so not one of those emails would be interesting to me, even if I had subscribed to the lists.
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I hope you already know that email marketing is THE most cost-effective marketing tool you have access to. If you don't, here's the deal: for 10 years in a row, email marketing has generated the highest ROI for marketers.
For every $1 spent, email marketing generates a return on investment of $38!
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Our office is located on Banister Lake in the town of Halifax, Virginia. Last summer someone abandoned a poor little duck on the lake; he she (we found out it's a girl!) would come around when we kayaked, but would never come close.
This past January we had a snowstorm of about 10" and the temperature was close to 0; we were able to find him her hiding in brush - covered in ice and snow, and frantic with hunger. We started feeding him/her off of the dock, and he she started coming back every evening at 5pm to eat.
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Did you know that there's a way you can actually know everything an individual visitor does on your website?
If you use Google Analytics or similar, no doubt you know information like how many visitors come to your site, the countries they're from, and how many times each page is visited. That's nice to know, but in reality it doesn't really tell you much.
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[Bonus at end of post - 9 FREE easy-to-use tools to create your own Lead Magnets.]
Just imagine getting up on a Monday morning after enjoying a relaxing weekend and finding several great qualified leads in your inbox to start the week off with.
What a difference that would make in the levels of success and frustration you experience!