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Economic & social benefits of geographic product branding

Economic & social benefits of geographic product branding

Across America, communities have become more vanilla over the past several decades due to the proliferation of franchises, chain stores, and chain restaurants.

People yearn for a connection to places and other people, and these desires are slowly helping rebuild the demand for local products.

A geographic brand validates authenticity and quality for consumers, creates exposure for the community every time it's seen, and helps businesses by improving the marketability of products over time.

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Teamwork creates a great brochure

brochure created for Mid-Atlantic Broadband, Southern VA Regional Alliance, and Virginia's Growth AllianceA couple of months back several clients asked for a joint brochure and digital presentation to be created, one that they could take to the Farnborough International Airshow, the world's largest aerospace event. The event is held every other year at Farnborough Airport in Hampshire, England. Our clients Mid-Atlantic Broadband Cooperative Communities, Southern Virginia Regional Alliance, and Virginia's Growth Alliance were attending the show as a team, displaying in the Virginia Economic Development Partnership booth.

The clients wanted a 4-panel brochure that didn't open accordian-like, and requested a die-cut design. Printer Dogwood Graphics in South Hill, VA, advised that die-cut would add a substantial amount to the cost, so we worked with them to devise a concept for the illusion of a die-cut. Dogwood chose a hefty cardstock for printing, and the brochure turned out great!

At right are photos of notes & sketches from our initial meeting with the clients, a proof printed on plain ink jet paper to test the concept, and a proof printed by Dogwood Graphics (we'll post pix of the entire brochure later). Below are photos from the Farnborough Airshow. Click any photo to enlarge.

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