blog about website design, branding and logos, social media marketing, and marketing tips
  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Archives
    Archives Contains a list of blog posts that were created previously.
  • Login
    Login Login form
Recent blog posts

Tobacco Heritage Trail rock formationWorking on the rebranding and new website for Halifax County Tourism (currently under development) has reminded me of what a nice place this is to visit or live in. I know I'm biased, but the truth is that we have a wider variety of things to do and places to eat than most places with a much higher population.

Currently the Tourism website is really mostly a directory of businesses. The organization has never had the manpower or budget to develop content, so the site didn't do the area justice. In addressing that issue through this redevelopment, I'm continually discovering things about my home county that I had either forgotten or never knew about.

Just goes to show that "Discover Halifax" is the perfect name for the Tourism Deparment's marketing initiatives, because there's always something new to discover! Keep an eye out for upcoming social media campaigns that center around discovering Halifax; I'm hoping you'll open my eyes to even more unique things about the area.

Look for the new site and brand to be unveiled in a couple of weeks, along with two new features being added to the Visitors Center.

Here are just a few photos of things to do around the county. How many have you done? Did you know you can even take cheese making classes?




Hits: 54 0 Comments
Rate this blog entry:

brochure created for Mid-Atlantic Broadband, Southern VA Regional Alliance, and Virginia's Growth AllianceA couple of months back several clients asked for a joint brochure and digital presentation to be created, one that they could take to the Farnborough International Airshow, the world's largest aerospace event. The event is held every other year at Farnborough Airport in Hampshire, England. Our clients Mid-Atlantic Broadband Cooperative Communities, Southern Virginia Regional Alliance, and Virginia's Growth Alliance were attending the show as a team, displaying in the Virginia Economic Development Partnership booth.

The clients wanted a 4-panel brochure that didn't open accordian-like, and requested a die-cut design. Printer Dogwood Graphics in South Hill, VA, advised that die-cut would add a substantial amount to the cost, so we worked with them to devise a concept for the illusion of a die-cut. Dogwood chose a hefty cardstock for printing, and the brochure turned out great!

At right are photos of notes & sketches from our initial meeting with the clients, a proof printed on plain ink jet paper to test the concept, and a proof printed by Dogwood Graphics (we'll post pix of the entire brochure later). Below are photos from the Farnborough Airshow. Click any photo to enlarge.


Hits: 62 0 Comments
Rate this blog entry:

b2ap3_thumbnail_sweet-melons-vcf.jpgWell, we at Glerin showed our crazy side at this year's Virginia Cantaloupe Festival by wearing t's sporting a design that started out as a joke in the office last year.

My cousin was down from Des Moines to attend for the first time in over 20 years, and my aunt (her Mom) was a good sport in tolerating our boisterousness. She's almost 80 and I guess has given up on any thought that we'll be demure :)

The t's were so popular and requested by so many at the festival that we'll probably end up selling a batch. This is one of those things that will fall into "when we have time to think about it," which is totally unpredictable. Will let you know when we do!


Hits: 112 0 Comments
Rate this blog entry:

custom illustration for poster designFriday, June 13 will bring the 34th annual Virginia Cantaloupe Festival, and Glerin developed the theme for marketing this year's event. One of our passions is helping clients look like they're in the big leagues, and the illustrations for this year's poster and t-shirt are on par with any you'll see at larger festivals.

The theme we developed for 2014 is "You've Got Friends in Lope Places." We created a character named Lope to carry through the marketing campaign, and our designs and campaigns were created to reflect the fun summer atmosphere that will abound at Berry Hill Resort for the festival.

Designs created included:

  • official commemorative 24x36" poster
  • flyer version of the poster
  • an inventory of newspaper ads
  • t-shirt design
  • social media images

Lope made his way throughout the community, attending meetings at the Tourism and Chamber offices, as well as shopping for flowers and groceries. He also hung out at Benchmark Community Bank, one of the festival sponsors.

Click the images in this post to view larger versions of some of the work on this campaign.

We also designed the poster for the 2013 Cantaloupe Festival and adapted it into the 2013 t-shirt design. As with this year, we created fully custom illustrations.

social media meme wrecking ballb2ap3_thumbnail_linda-lope.jpgb2ap3_thumbnail_lope-places.jpgb2ap3_thumbnail_lope-flowers.jpgb2ap3_thumbnail_lope-fbcover.jpgb2ap3_thumbnail_lope-bcb.jpgcustom illustration t-shirt designb2ap3_thumbnail_lope-ad.jpg


Hits: 181 0 Comments
Rate this blog entry:

In marketing, don't sell your company as something it isn't.Marketers are like every other group, trying to use buzzwords to make themselves sound important and knowledgeable. Using words that other people don't understand must mean that you know what you're talking about, right? As Daddy used to say, "hogwash!"

Most of marketing is common sense. At its core it's about communicating what you have to offer in a way that makes other people want it and reinforces your value – whether that's in a product, a service, or your own personal expertise.

Everybody is a marketer, though, not just business marketers! A couple of real world examples of how everyday people market:

Anyone who's ever been on a date knows they should dress nicely, be charming and interesting, and be on their best behavior. That's marketing.

A child trying to convince his parent that he needs this toy or that game is marketing heavily. One thing kids learn how to create very early on is "urgency." Sometimes it's through persuasive talk, but if all else fails they can always pull out the crying card (a tactic not recommended in business).

Hits: 509 0 Comments
Rate this blog entry:

© Glerin Business Resources   888.318.2795
Headquarters: 1097 LP Bailey Memorial Highway, PO Box 295, Halifax, VA  24558