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21 little known things you can do with marketing automation

21 little known things you can do with marketing automation

This article was originally written for LinkedIn Pulse.

[Bonus at end of post - download this list in a PDF.]

Most people think that automated marketing just means email marketing, but nothing could be further from the truth. To illustrate the difference, here are a few ways you could be using automated marketing right now.

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How investing in your website increases the value of your business

How investing in your website increases the value of your business

It's critical that you understand this: by transforming your website from the equivalent of an online brochure to a strategic part of your business, you can not only increase revenues and/or decrease costs, but also make your business more valuable and desirable to a potential buyer.

Your website could literally be the tiebreaker in selling your business and setting you up for the future.

Questions to ask yourself:

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Main Street Vineland launches new downtown brand at gala

Main Street Vineland launches new downtown brand at gala

Welcome to The Ave!

Vineland Downtown Improvement District in the city of Vineland, New Jersey, held their brand launch party on October 20 with over 300 excited people attending. In my 20 years of being in this business, Vineland is one of the most involved, positive communities we've ever worked with.

The number of volunteers involved is inspiring and they range in age from youth to retirees. They understand that the city is theirs, and they're not just waiting for change to happen. They're making things happen!

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What everyone should know about shopping local

What everyone should know about shopping local

With the holidays coming up it's more important than any other time of the year for shoppers to understand why it's important that they shop local.

It's not just so businesses can make money. It's also good for the shopper! Here's 10 reasons why, plus an infographic you can share.

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Marketing technology changes got you hanging on for dear life?

Marketing technology changes got you hanging on for dear life?

I just realized this is the second post in a row that uses a rodent as the cover image ;) I promise I'm not like Michael Jackson in the movie Ben! And no animals were hurt in the making of this photo.

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