You don't just need a website. You need a website that drives leads and helps build your business.
If you're just going to "make a website" without planning your goals, who your target visitors are, how you'll get them on the site, and what you want them to do when they do visit, you might as well just use a nice template-based website service like Squarespace or Wix.
For your site to contribute to growth, though, you need to work with someone who understands how to help you reach your goals. It would also be great if they know enough about business to push back and make sure your ideas are solid. You wouldn't expect your doctor to just write a prescription based on what you read on WebMD, and you shouldn't expect your web developer to just create what you say you want.
You see, online strategy is a totally different animal from web design. Many people can design beautiful sites, but that doesn't mean they can help develop an online strategy that will support reaching your business goals. And if it's not helping reach your business goals you're wasting money, unless you just want a vanity site.
We've helped clients use the web to achieve a wide array of strategic goals:
A non-profit water trail boosted reservations for their camping platform system by taking online reservations.
A higher education center streamlined their registration process for non-credit courses through an online registration system.
An economic development client boosted small business visibility and sales through a regional Shop Local e-commerce site.
A struggling Main Street community created excitement and improved morale through a new branding identity and website.
A few of our clients
Before starting a new website you need a roadmap. If you leave the success of your website to designers who may not understand how to help you set business goals for your site, or even address goals that you've determined, you're setting yourself up for failure. During Project Roadmapping, we work with you to develop project goals and objectives, important milestones and deliverables, along with a timeline, dependencies, and possible risks.
The outcome of your Project Roadmap is a full plan for moving forward with your project, whether you contract with us to do it, do it in-house, or hire someone else.
If you use your Roadmap to request proposals from other firms, you'll have the benefit of knowing that everyone should be proposing a project that meets your strategic needs, rather than guessing at what they think you need or responding to an RFP that you copied from someone else.
Depending on the size and complexity of your project, Project Roadmapping is from $500 - $10k.
We also offer services to help you assess where you're at and where you want to be in your use of the web.
If you're not getting enough mileage out of your website, it might actually be turning business away. With our Website Audit, you'll get a 1-hour Skype call with both our CEO and our VP of Creative Services.
You'll leave with actionable advice and we'll also provide you with video and notes from the call. It's less than $500, and since we apply the fee to a project booked within the next 30 days, it's also an investment.
Due to our ongoing project work, we do a limited number of audits, first come first serve.
Do you have a project that's run off the rails, whether being developed by your internal team or another firm? We'll perform Triage to determine where the project is at.
The outcome of Triage will be either Salvage or Scuttle. If we recommend Salvage, we'll prepare a report detailing what needs to be done, who is responsible, and a schedule to complete the project. You can do the work in house, hire another firm to do it, or hire us. If the project isn't worth salvaging and we recommend Scuttle, we'll make recommendations for the project and, as in Salvage, you can do the work in house, hire another firm to do it, or hire us. Depending on the size and complexity of your project, Project Rescue is from $500 - $10k.
And we develop automation systems and inbound marketing plans to help you nurture prospects, drive leads, track marketing campaign results, and prove ROI.
Marketing automation / inbound marketing
Since our marketing automation system will work with any content management system, we can help you implement marketing automation even if we didn't develop your site. When many people think of automated marketing, they think of impersonal, robotic communications but the irony is that the opposite is true! Automated marketing can actually help you communicate more personally with your clients. You can even present different website copy and images to different visitors depending on their behavior or attributes. Show a current client something different than a prospect, or when a site visitor downloads a brochure you can offer them a case study on the next visit.
We'll work with you to develop goals and strategy, inbound marketing content to help nurture prospects through the sales funnel, and automation workflows that help you say the right thing to the right people at the right time.
Bottom line - you'll gather more qualified leads, waste less time, and close more deals. And you can even prove ROI of both online and off-line marketing campaigns.