treasure map

Unlike other designers, we know business. While they concentrate on the right shade of blue, we concentrate on strategy...

The strategy that will help your business grow OR just help you free up time - whatever meets your unique needs.

We work with Boomer business owners who are in transition and want to use the web to achieve goals like:

  • have more time for family or hobbies,
  • improve business value & marketability to sell for retirement,
  • create new revenue streams,
  • grow a business without hiring employees,
  • attract higher paying clients,
  • adapt a business to meet new demands such as caring for an elderly parent or becoming a new parent, and
  • adapt a business to achieve desires such as a Digital Nomad lifestyle (working remotely from anywhere as long as you have internet access).

Being a small business owner who's going through a major transition (or knows one is on the horizon) is scary. You don't have time to waste on the right shade of blue. You also don't have things like paid time off, guaranteed pensions, or the Family Medical Leave Act.

But you do have the web and, with the right strategy and online tools, can use that in amazing ways to help transform your business and take control of your life.

Lisa Kipps-BrownI (Lisa, founder & CEO of Glerin) know how overwhelmed you may feel because I went through the same thing while caring for my mother during late stage Alzheimer's. Even though I have decades of experience helping other businesses, a poor reactive hiring decision costed me dearly. Not to mention the stress and agony it caused while I was still caring for my mother at the end of her life – time I can never get back.

If I had taken the time to develop a strategic plan to reposition rather than hiring, I would have avoided a lot of heartache and loss, and my business would have grown faster.

That's why I created our 1-5 day intensive Guerilla RampUp™ process: to help business owners like you understand how you can use the web strategically to save time, increase profits, quickly adapt to avoid costly mistakes, and take control of your life.

I've done things like take a business that was on the verge of bankruptcy and position it for sale at 20x investment in about 2 years. And it wasn't even listed for sale when it sold!

If you really want help, I and my team can help you, too.

A web design project doesn't need to take forever. You've got a business to run, but you can finish a Guerilla Rampup™ before your competitors even get started!

Phase 1: Guerilla Brand Ops Strategy Brief (1 day)

We'll dig out the asymmetric advantage that makes your business the only option for your perfect clients, and determine how you can use the web strategically to achieve the business goals that are important to you. Everyone is different, and your strategy should be tailored to your goals.

You'll have an up to 2-hour conversation (phone, Skype, or in our office) with me, where I'll uncover what makes you tick and start planning how you can deploy that to beat the competition. I'll develop a 2-3 page Guerilla Brand Ops Strategy Brief™ and present it the next business day, outlining my recommendations for your niche opportunity and how you can best use the web to dominate it.

You can use the Guerilla Brand Ops Strategy Brief™ to make changes on your own, hire another consultant to work with, or take the next step with us in a full Guerilla RampUp™.

We're In It Together Guarantee: If you're not feeling comfortable about working with us after the conversation or if I feel like we can't help you, I'll give you a 100% refund and cancel the Guerilla Brand Ops Strategy Brief™.

Your investment: 3 hours of your time (2-hour conversation, 1-hour Brief presentation & review) + $950.

Book a Strategy Brief™ OR Book a Free Consult

What They're Saying...

“You have caused me to be excited about this process when I had been DREADING it! You are awesome! Your enthusiasm is contagious!”
A.M., Medical Clinic Owner
“I knew I could hire a cheap web designer, but when I found out about your Guerilla RampUp I figured it made sense to have the Strategy Brief before building a site. No wonder other designers are cheaper! They're just not delivering the same service as you are. Since I did the Brief and decided to go forward with the full RampUp, I'm so relieved to know that my site is an investment and I actually have a plan for the future.”
M.S., Management Consultant
“I didn't understand web jargon and felt overwhelmed at the thoughts of hiring a designer. How would I know who was qualified when I couldn't even understand what they were talking about? Finding you took away that worry. You have so much experience that I know you know what you're doing, but you also explain things to me in a way that I can understand. I can't believe how much I've learned!”
C.O., Non-profit Founder
“I've had a website for years and spent a ton of money on it with both freelancers and agencies. To be honest, I've never seen where it's really helped my business. It's more something I just knew I needed to have. I never realized that I could automate things as simple yet annoying as setting client appointments, though, and now I'm not thinking about “how much” traffic I'm getting but whether it's “good” traffic.”
S.J., Investment Advisor

 

Book a Strategy Brief™ OR Book a Free Consult

Sample Project Visuals

poster
Illustrated Poster
poster
After helping to break the drought of over 12 years of non-sold-out festivals in 2013, the pressure was on for a successful encore for the 2014 Virginia Cantaloupe Festival. Putting our creative minds together in a marathon brainstorming session, we created the theme You've Got Friends in Lope Places and introduced a character we created named Lope.
shop local
Shop Local e-commerce
shop local
We created a Shop Local website for Virginia's largest geographic economic development region. Shoppers can buy from multiple vendors in one transaction, proceeds are distributed automatically into vendors' payment accounts, and each vendor receives their own order information.
salem website
websites
salem website
Web design and development for Stand Up For Salem / Main Street Salem, NJ, part of rebranding project. Site includes features like a donation system (one-time and recurring), and events system with capability for paid events with multiple ticket types and early bird discounts.
social
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office. Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media. The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
illustration
Illustration and Animation
illustration
For as long as we've been working with the tourism office, director Linda Shepperd has wished for some type of animation that would let visitors "drive" around the county to discover things. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map. Requiring no special plugins, it can be displayed on all devices.
ads
Ads
ads
We created the ad campaigns "Rugged Outdoors Meets Sophisticated Indoors" and "Discover the Possibilities" as a part of Halifax County Tourism department's rebranding project.
svhec site
websites
svhec site
Southern Virginia Higher Education Center website redesign. We previously created SVHEC's branding identity in 2013.
print
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
historical society
websites
historical society
Halifax County Historical Society nonprofit custom website design on Squarespace platform.
svra website
Websites
svra website
Southern Virginia Regional Alliance required a new site to replace one that was developed in 2011. Since they lacked a good library of relevant photographs, our design uses minimal photography combined with animated odometer-style statistics and clear traffic funnels for targeted visitors.
vineland website
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
rmep website
websites
rmep website
The Rural Math Excel Partnership website was developed to help parents and family members, math teachers, and the local community perform key student support functions to help students understand the relevance of success in math to their future success. The site offers password protected content for each user group.
instaliked
custom development
instaliked
This custom Instagram module lets the clients display photos with specific hashtags that they have liked on their Instagram account, providing fresh content on a site while giving the client full control over what displays. It's a win-win campaign since local businesses who use the client's hashtag can gain great exposure for themselves.
reservation systems
Reservation System
reservation systems
Tar Pamlico Water Trail manages a series of camping platforms on the trail, and hired us to develop a reservation system allowing paddlers to reserve camping platforms along the trail.
Branding
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
print
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
chhcg website
Websites
chhcg website
Commonwealth Home Health Care is owned by a parent company that needed us to create sites for multiple companies that carried through a similar look and feel.
fact sheets
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
vineland branding
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.