Boomer Cashout book free chapter

Available in print, ePub, mobi, and PDF. Free chapter offer available June 27.

Around 2/3 of small businesses never sell and are just closed down when the owner retires. Of those that do sell, the average sales price is about 1/2 of what the owner thinks it's worth.

Given those dismal numbers, you need to do everything you can to help make yours one of the ones that does sell when you're ready. This book was written to help you understand how you can use affordable, readily available online tools to help make your business more marketable and valuable and, more importantly, why not using them could be deadly when you're trying to sell.

“I wish I’d had this book before I tried to sell my business. There’s no doubt in my mind I could have gotten more for it by following your advice.”  J.M., Business Founder and CEO

Over the years our CEO, Lisa Kipps-Brown, noticed that too many Boomers aren't keeping up with the changes in technology that can help their businesses be more valuable and marketable to others, especially to younger buyers. It's already hard enough to sell a business, but this technology gap is only making it harder.

Boomer Cashout is the result of the crossroads of two of her passions: helping transform small businesses through smart use of the web, and helping Economic Developers support their local businesses to strengthen the economy.

“This is one book I'll be recommending to all of my Exit Strategy clients. The advice is so practical and relevant, and you write in a way that makes the concepts easy to understand. It's a real eye-opener as to the value of using the web more strategically. I thought I was pretty web-savvy but had never really realized just how many ways an average business can transform itself. Can't wait for the next edition!”  D.S., Certified Financial Planner
"Boomer Cashout is wonderful!  It's readable and most importantly is relatable. So many books speak down to the reader as if I am too stupid to grasp the concepts the author is writing about, but yours was so easy to read, easy to understand the concepts, and user friendly." K.B., Marketing Director

The book isn't mean to be in-depth instructions of what to do, but more to introduce you to new technologies and ways of thinking that can help you make your business more likely to sell.

If you're considering selling your business in the next 1-3 years, it's critical that you get started planning because you don't have much time left!

And if you're considering selling your business in more than 3 years, you should start seriously integrating web-based technologies now. An outstanding bonus is that your business can also become more proftable and easier to run while you still own it, freeing you up to work less and start easing into your retirement before you actually sell!

 

I need help with...

Getting Customers

I work all the time & my website is doing nothing to help me. Something's gotta give! I know it should be helping me bring in new business.

Help me get more customers

Sales & Marketing

I feel like I’m burning money on marketing and still not getting the results I need. I have no clue what is and isn’t working.

Help me improve marketing

Project Roadmapping

We need to plan a new website and the wrong decisions could be costly. I’m worried about wasting money on misguided choices.

Help me plan our project