The problem with Economic Development marketing and how to overcome it

The problem with Economic Development marketing and how to overcome it

All over America, economic development professionals are on a seemingly never ending rat wheel. They're all seeking the same ever more elusive large projects, courting site locators, and offering handouts to bribe prospects to locate in their communities.

These professionals have no control over whether they can perform their jobs successfully. At the end of the day, success or failure comes down to local (and often state) politics and luck. They work on projects for months, only to see them vanish in front of their eyes without having any control over the outcome.

To make matters worse, economic developers get all of the blame when things don't work out.

From politicians who thwart projects because of their own political interests to citizens who don't do their part to make sure they're educated and marketable, the answer is always the same. Somebody's head must roll, and that head is always the economic developer's.

How different would life be if you could control the marketing and sales process rather than being at the mercy of site locators, politics, and luck?

Continue reading
68 Hits

11 things to do to help meet year-end sales goals

11 things to do to help meet year-end sales goals

Can you believe you only have slightly more than 3 months to meet your annual sales goal? If you're like a lot of business owners, you're about ready to hit the panic button. These months mean make or break, and it's time to stop messing around and get serious about your sales and marketing.

Added benefits -  any action you take now will be cumulative and put you in an even better position for next year!

If you know you've got a good sales team and things still aren't going well, it's time to see what you can do to provide more support to them and help generate more leads. A few actionable suggestions:

Continue reading
123 Hits

7 Reasons Why Website Design Projects Stall or Fail

7 Reasons Why Website Design Projects Stall or Fail

If you're like most people, you started out that new website project feeling excited and optimistic.

You couldn't wait to see your shiny new site! Sadly, that feeling often starts to wear off and you're left feeling somewhere on the spectrum between feeling ripped off by the designer you hired and wishing you had known how much work was involved on your side.

We're often contacted by clients who started a project with another company or a freelancer and need someone to come in and finish the stalled project. There are a number of reasons projects can stall, so before we decide whether to take on the work we need to know why it stalled in the first place.

Seven of the most common reasons that website design projects stall or fail are included below.

Continue reading
108 Hits

Using Automated Marketing to stand out in Economic Development

Using Automated Marketing to stand out in Economic Development

For some reason, most Economic Development organizations tend to do what everyone else is doing. It seems like they look around to see who's landing deals and then try to do the same thing.

Same website, same ads, same everything. Even same target sectors. Ugh.

If you're doing the same thing as everyone else, what makes you stand out?

There are wonderful communities all across the US but everyone has land, people, and incentives (though, granted, some have way more). You need a way to stand out from the crowd, not blend in.

If you want to stop playing it safe and operating like all of your competitors you need to behave like a for-profit business.

The successful ones aren't mimicking everyone else, they're working hard to do things differently.

Continue reading
133 Hits