Will the Internet of Things pass your business by?

Will the Internet of Things pass your business by?

You may not know it, but we're already in the Third Wave of the internet, or the Internet of Things (IoT), as it's come to be known.

Yep, that's right, and if your business is typical of most, you're still stuck at the end of the First Wave – at best.

You're probably thinking “not only do I have no clue what the Third Wave is, but I don't even know what the First and Second were.”

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4 ways your website design may be killing your SEO

4 ways your website design may be killing your SEO

I can drive a car but I guarantee you no NASCAR team would want me behind the wheel. If I can drive safely and get from point A to point B, why shouldn't I be able to drive for a team?

Easy answer - because it's pretty much guaranteed that I would wreck, and 100% guaranteed that I would come in last if I could even finish. Plus, who in the heck would want to watch me race (other than for the laughs)?

Similarly, did you know that elements of your website can not only be wrecking your chances for good search engine ranking but can also be driving visitors away?

It's so easy now to assemble a website that a majority of “web designers” aren't actually that; they're just people who know how to assemble content in a website.

I want to emphasize that I'm not at all against tools that allow you to have a nice looking site on the cheap.

We regularly advise small clients that they don't need our custom services and point them to services like Wix and Blogger. The last thing we want is for you to spend money that would be better spent elsewhere.

What I'm against is when you pay for services that may look nice, but the behind-the-scenes stuff may be killing you. You've essentially paid someone to hurt your website's chances of helping you.

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Main Matters Marketing Platform launched

Main Matters Marketing Platform launched

There's one thing that almost all failing sites have in common: the owners rarely update it or add new content.

Our Main Matters Marketing Platform is all about making it almost impossible for you to fail by providing the structure that helps you be successful.

We're proud to announce the launch of our newest service offering, the Main Matters Marketing Platform.

We take the guesswork out of your website by working with you for an entire year, analyzing site performance, creating new features, assisting with content creation ideas, and acting as a sounding board for your marketing ideas.

You get the double benefit of our support for a year and spreading the cost of your site over the year.

Did you know that we don't have to create your site in order for you to be able to work with us, though? We also offer the option to develop only your site Roadmap, and you can then use the Roadmap for your in-house staff or anyone else to use to create the site.

Find out more about Main Matters here.

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Economic & social benefits of geographic product branding

Economic & social benefits of geographic product branding

Across America, communities have become more vanilla over the past several decades due to the proliferation of franchises, chain stores, and chain restaurants.

People yearn for a connection to places and other people, and these desires are slowly helping rebuild the demand for local products.

A geographic brand validates authenticity and quality for consumers, creates exposure for the community every time it's seen, and helps businesses by improving the marketability of products over time.

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