21 little known things you can do with marketing automation

21 little known things you can do with marketing automation

This article was originally written for LinkedIn Pulse.

Most people think that automated marketing just means email marketing, but nothing could be further from the truth. To illustrate the difference, here are a few ways you could be using automated marketing right now.

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Shop Local online store has new vendors in time for SmallBiz Saturday

Shop Local online store has new vendors in time for SmallBiz Saturday

Where else can you buy anything from pimento cheese to a hot tub to wine?

ShopLocalVGA.com, a regional e-commerce site developed for Virginia's Growth Alliance, has recently added some new vendors just in time for the holidays.

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Advanced Manufacturing isn't a targeted niche

Advanced Manufacturing isn't a targeted niche

According to manufacturing.gov, Advanced Manufacturing is the “use of innovative technologies to create existing products and the creation of new products.” That's a broad definition, but oh so safe to market within.

When an economic developer says they're a great location for Advanced Manufacturing, that's a bit like a restaurant saying they have great food.

You'll never see a restaurant promoting “food,” though. They'll communicate to you things like ethnicity (Mexican, Indian, Thai, Japanese, Italian, etc.), atmosphere (casual dining, fine dining, outdoor, fast food), origin (local, imported), and type of service (buffet, coffeehouse, tabletop cooking, cafeteria). If they just marketed "food," nobody would know what they really mean so customers would go on to the next restaurant.

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How investing in your website increases the value of your business

How investing in your website increases the value of your business

It's critical that you understand this: by transforming your website from the equivalent of an online brochure to a strategic part of your business, you can not only increase revenues and/or decrease costs, but also make your business more valuable and desirable to a potential buyer.

Your website could literally be the tiebreaker in selling your business and setting you up for the future.

Questions to ask yourself:

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