Many small businesses sent out email blasts for marketing today that ended up in spam folders or buried in the sheer volume of email that people get now. Aside from the fact that email blasts are bad for business, offering Facebook Messenger as a delivery option is a sure-fire way to avoid the spam box and reach people where they are.
Chances are you're familiar with using Messenger to chat with friends, but I'll bet you had no idea you can use it to communicate with your clients and prospects, too. Well, now you do.
You can even automate customer service and other types of communications! That's called a chatbot.
Modern cloud-based tools that encourage cooperation between Sales and Marketing instead of competition can help transform your results. They're also affordable and readily available.
Business owners and managers like to complain about their Marketing and Sales teams not working together, but what they don't recognize is that they've often set up the very circumstances that create the usual problems.
With most businesses, Marketing is evaluated based on the number of leads they send to Sales, and Sales is evaluated based on how many deals they close.
This creates inherent problems that damage the relationship between the two teams as well as the company as a whole.
I got up this morning to find these emails in my inbox (on top of many others):
a dating site promo to find the man of my dreams
kids & teens tickets on sale for a festival (woohoo!)
why I need a penis enlargement
What do they have in common? (besides the fact that I never asked to be added to the senders' lists, but let's pretend I did) None of them are in any way applicable to me and my interests. I'm a happily married woman with no kids at home, so not one of those emails would be interesting to me, even if I had subscribed to the lists.
Every day businesses all over the US send irrelevant emails to people who HAVE asked to be added to their email lists. That's not only a waste, but a breach of the trust you had to earn to even get a person on your list.
I hope you already know that email marketing is THE most cost-effective marketing tool you have access to. If you don't, here's the deal: for 10 years in a row, email marketing has generated the highest ROI for marketers.
For every $1 spent, email marketing generates a return on investment of $38!
If you're not seeing this kind of success, though, I'm willing to bet I already know what you are and aren't doing...
Our office is located on Bannister Lake in the town of Halifax, Virginia. Last summer someone abandoned a poor little duck on the lake; he she (we found out it's a girl!) would come around when we kayaked, but would never come close. This past January we had a snowstorm of about 10" and the temperature was close to 0; we were able to find him her hiding in brush - covered in ice and snow, and frantic with hunger. We started feeding him her off of the dock, and he she started coming back every evening at 5pm to eat.
When we're not there by 5, we can hear him her quacking all the way up at the office (one of the secrets to whether a duck is a girl or boy? the girls are LOUDER! lol). Our office is at the top of a tall hill, and today we saw his her little white head bobbing around at the top of the hill so we took the hint and went out to feed him her.
Once he'd she'd had enough, he she waddled back down the hill and swam away :) I hate that somebody was cold enough to abandon him her, but we sure do get a lot of joy from having him her around!