GET OUR FOUNDER'S LATEST BOOK:
Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life
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About 10 years ago my husband and I were at the Farmers Market in Roanoke, Virginia, when I noticed a cardboard sign proclaiming "Halifax County Produce." I remarked to him that it was a good possibility that the produce wasn't even from the county, but since Halifax County didn't have a brand or seal for farmers' use, customers would have no way of knowing.
That day was in the back of my mind for years as I continually saw similar situations.
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There are lots of Shop Local sites around, but the online store we recently launched for Virginia's Growth Alliance is a bit different.
This groundbreaking project, funded by Virginia Department of Housing and Community Development, provides a free platform for businesses in Virginia's Growth Alliance economic development region to sell physical and digital products online, bringing support to local businesses on a world-wide scale.
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A 5-Step Recipe for Creating Successful Marketing Campaigns
There are so many marketing tools and platforms available today, we find that clients are often overwhelmed and don't know what to use and when to use it - much less how to actually create a marketing campaign or plan.
We like to keep things simple, so we created our Sandwich Marketing™ concept to help you break it down into steps.
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Spring Fever. Now's the time to focus some of that energy on your business.
This is the time of year that we're all opening windows, letting in fresh air, clearing out the stale air and cobwebs. Why not do the same with your business?
Here are 5 ways you can recharge your marketing with some of that Spring energy.
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Doesn't it just drive you crazy to see how many people are visiting your site, yet you know virtually nothing about them?
Well, the time has come for you to regain your sanity. Our new system will help you organize your marketing campaigns, maximize your ROI, and drive more sales.
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We know how exhilarating it can be to see your website traffic numbers climbing, but we also know those numbers really mean nothing.
The only numbers that are really important to your bottom line (unless you sell advertising on your site) are how many site visitors turn into leads, and how many of those turn into sales.