Need to develop long-term strategic partnerships and marketing opportunities?
Lisa Kipps-Brown is a Business Reimagineer & Opportunity Miner who can make a difference.
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Make it mobile...

It's time to start thinking about your company's mobility.  No, not upward mobility - how you can take advantage of the fast-growing mobile device market to promote your brand.

The key with mobile apps is to come up with an idea that's helpful or fun, making people want to use it, all the while discretely promoting your brand.  I love an app that a friend's company developed for the iPhone, that showed the UV index for your current location - the precise location, of course, thanks to the GPS in  the user's iPhone.  It was developed for a suntan lotion company.  Helpful - yes.  Blatant advertising - no.  Branding promotion - yes.

There are tons of good apps out there, but a great idea is just waiting to be dreamed up and developed for your brand!  What is your product or offering, and how might it relate to a mobile device?  How can you make life easier or more fun for your customers?  Put on your creative cap and let's start dreaming.

Video killed the radio star...

Or in this case, the keyword star.

As the web matures and becomes more entwined with our lives, sometimes words aren't enough to attract search engines.  The latest buzz is that having videos on your site will not only give you more interesting content, but may also help with your search engine placement.  Search engines are trying to give more variety in their results, and the word is that the algorithms are stacked to give preference to pages including video.

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We build relationships, not just websites

While website development is our core business, the philosophy that drives our business extends much further than that.  Over the years we've been fortunate enough to work with some great clients and most of them are still with us; just today we did some maintenance work for a client who's been with us since 1997!
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I'll have that to go...

With more and more people using mobile devices to access the web, it's crucial for you to have a mobile version of your website.
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Where do we go from here?

"The Web is like a car now; the fact that it is moving is no longer interesting. What matters is what we do with it, and where we’re going." Andrian Kreye

When I first started developing websites 15 years ago, users of the internet were kind of like first-time parents - they had this wonderful new thing but weren't really sure what to do with.  Many people thought AOL was the internet, and we were all stuck on dial-up (I can barely remember that agony, thank goodness).

At that time, all websites were pretty much glorified online brochures - and glorified they were, with their blinking and twirling animated gifs.

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