Halifax County saved itself from going a huge step backward this week by announcing the hiring of a new band director and that the high school band would continue.  Music is inherently connected with math and helps kids mathematically without their ever realizing it, and it's not just me saying it.

Your site visitors care about one thing - how you can help them get what they want.  They don't want to read all kinds of long, boring prose about how great your company is or it's history, nor do they want to have to give you their name and email just to be able to view more information about your products or services.  Your visitors want a solution to their problem - whether they're looking to buy a product online, or whether they just want a good laugh from your joke of the day.  Don't scare them away by demanding information from them before they're ready to provide it to help themselves.

I thought the following pretty much went the way of the 90's, but recently I was researching a product and ending up on a major company's website, only to find that I couldn't even reach the product information page without encountering "let us know who your are!"  Well....NO!  I immediately left the site and returned to Google, and the company lost a sale to another site.  There are too many competitors out there for you to alienate potential customers by demanding information from them before you've earned it.

If you have a business Facebook page you may be wondering what the impressions and feedback stats are that you see under each post; you can use these stats to help gauge the effectiveness of your posts and how interesting they are to your followers.  Exactly what do the terms "impressions" and "feedback" mean?

We've found that there's a lot of confusion about the difference between mobile apps and mobile websites, even amongst many so-called developers - believe it or not! The difference is very simple. A mobile app runs natively on your mobile device and must be installed on the device; many can be used regardless of whether you have an internet connection. A mobile website is a version of your website that is stripped down to make it faster to load on a mobile device and easier to read and navigate on the small screen. Usually there are less graphics and extraneous information on mobile sites, but you should always include the option for mobile visitors to choose to view the full site.

If you aren't familiar with QR codes, I can pretty much guarantee that you've seen them around and just didn't know what they were.  QR (Quick Response) codes are similar to bar codes but can hold much more data; they enable you to pass along information to clients and prospective clients who are able to scan them with a QR code reader, usually a smart phone.  The codes can hold data such as: a web url, contact information (vcard), a Google maps location, and SMS message composers.  The sample at right contains the url to this website:  http://www.glerin.com.