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Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life
Expert web & business strategy, no gobbledygook.
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We make web technology make sense, so you reach more goals.
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You already know you SHOULD be doing more with the web.
But you can waste thousands of dollars and hundreds of hours if you don't know what to do and how to do it.
We'll help you start using the web strategically to save time, increase profits, avoid costly mistakes, and take control of your life. We can even help increase the value & marketability of your business.
We answer the questions you don't even know need asking.
We're the Trusted Advisor who will make sure you understand all of your options, and guide you in making the best choices to help you reach your short term & long term goals.
Even if someone else is designing your site, you need a solid strategy first.
And we promise, NO GOBBLEDYGOOK!
3 foolproof ways to improve your email marketing results
I hope you already know that email marketing is THE most cost-effective marketing tool you have access to. If you don't, here's the deal: for 10 years in a row, email marketing has generated the highest ROI for marketers.
For every $1 spent, email marketing generates a return on investment of $38!
If you're not seeing this kind of success, though, I'm willing to bet I already know what you are and aren't doing...
- You ARE sending the same email to everyone on your list – the dreaded email blast.
- You AREN'T segmenting your email lists so you can send personalized, highly relevant emails that people actually look forward to and want to open.
If you begin implementing the following 3 tactics, though, I guarantee you'll begin to see better results from your emails:
- Segment your lists. There are any number of ways you can segment lists, but at the very least you should segment customers by demographic information and purchase history. Once you've got the basics down, you should also segment them even more based on things like their activity on your website, whether they've downloaded a certain PDF, or whether they've opened a specific email.
- Personalize emails with dynamic content. Gone are the days of everyone getting the same content in your email. You should be using dynamic content to send each person on your list images and text that relate directly to their interests. For example, if you're in the travel business, you can send each person different content based on the type of trips that they like to take – cruises, snow skiing, romantic getaways, or family adventures.
- Create automated workflows. Most marketers are used to basic automation like scheduling an email to be sent to your list at a certain time on a certain day. But did you know that you can create rules-based workflows that will automatically send personalized, timely, relevant emails to individual customers? Let's say you're a realtor. Selling a new home to a first-time homeowner could trigger a workflow that sends a series of emails that shares information that many first-timers don't know. Or, listing a home for sale could trigger a series of emails to the listing owner that shares tips to help them be more likely to sell their home faster and at a higher price.
What are you waiting for? Email marketing is easy, can be extremely helpful for people on your list, and has the ability to become your most valuable marketing channel.
ps - don't miss the free resources and tools we offer to help improve your online marketing, or find out more about other ways you can use automation to improve your business.
Sample Project Visuals
Websites
11-11
Web design & development for 11/11 Veteran Project. Our CEO is their Director of Strategy & uses their national platform and extensive network to help clients reach strategic business goals while supporting organizations that provide access to resources for veterans and their families.
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
websites
edgewood website
Web design and development for Edgewood Townhomes and Villas, a unique luxury townhome community in Southern Virginia. They needed a modern, mobile friendly site to help display the vast array of options available to homeowners, as well as highlight available properties.
websites
Mother Cluckers
Mother Cluckers is a unique home decor and interior design shop located in an historic downtown. They sell home luxuries, unique apparel, and gifts in their brick & mortar as well as online via Square. We developed the website, set up their ecommerce system on Square, and integrated it with their website.
websites
lisa
Web development for author, business strategist, speaker, and podcaster Lisa Kipps-Brown, our CEO.
Websites
Colin
Website design and marketing automation services for NASCAR driver Colin Garrett.
Illustration and Animation
illustration
A tourism office wished for some type of animation that would let visitors "drive" around the county to discover things to do. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map.
websites
VGA
Economic development website design for Virginia's Growth Alliance, a region that covers 10 counties.
rebranding & website
south hill
Town of South Hill, Virginia, rebranding and web design.
Branding
Westfield brand
New branding identity for The Downtown Westfield Corporation, the management entity of the Special Improvement District of Westfield, NJ. Main Street New Jersey awarded DWC a grant to work with Glerin on the rebranding and marketing strategy for Downtown Westfield.
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office.
Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media.
The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
