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With 2014 on the horizon, most business owners are thinking about New Year's resolutions. To help you along the way, I've come up with a list of 14 things (in no particular order) to think about in your 2014 marketing. This will kick off a series of blog posts where I explain the importance of each. See you in 2014!
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Note: This post is not meant to take a position on either side of the Affordable Care Act debate, and is strictly about the website and its many problems.
I've been developing websites for 17 years and have learned over the years that when there are major problems with a site it usually comes down to 2 types of problems:
- those caused by a designer/developer (individual or company) who was being relied upon for professional advice and service and either couldn't or didn't deliver, and
- those caused by the client by demanding that the designer/developer do something that goes against their advice.
Healthcare.gov is the perfect storm of both of these types of problems.
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Glerin recently designed the poster for the 33rd Annual Virginia Cantaloupe Festival and brought a whole new look to the event.
Working with the Halifax County Chamber of Commerce, our goal was to start a new tradition of a collectible poster for all festival years beginning with 2013. This year's design has fun with changes in schedule and location from past years.
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We've all heard the saying "beware the cost of the lowest price," and this also applies in design. The best option doesn't necessarily have the highest price, but often the lowest priced option has the highest cost. "How?," you ask... Let me share an experience I had today, and how poor usability cost Walmart a sale. Add enough of these sales up and it could be a substantial chunk of change, even for a company of that size.
First off, remember that price is the sticker price of an item but true cost is arrived at by combining that price with what you stand to lose in sales, time, goodwill, efficiency, etc.
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Continuing our annual tradition, we designed our Christmas card in-house. This year's card was designed by Erin Kipps Brown, and the front is touched off by cotton to create 3d clouds.
We hope you have a wonderful holiday, and here's to a great 2013!
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Here's a peek at our War Room - where we brainstorm and experience a higher plane of consciousness.
Our brainstorming sessions require not only intense thought, but also a relaxed atmosphere that's conducive to the flow of creative thinking. Devoid of furniture to avoid clutter and because we think better on our feet, we drag in bean bag chairs, stools, and a futon when we do want to sit. The dry erase walls are great for capturing extemporaneous thoughts, and provide a way for ideas to marinate as we pass through the room later (on our way to the kitchen, of course).