GET OUR FOUNDER'S LATEST BOOK:
Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life
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We make web technology make sense, so you reach more goals.
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You already know you SHOULD be doing more with the web.
But you can waste thousands of dollars and hundreds of hours if you don't know what to do and how to do it.
We'll help you start using the web strategically to save time, increase profits, avoid costly mistakes, and take control of your life. We can even help increase the value & marketability of your business.
We answer the questions you don't even know need asking.
We're the Trusted Advisor who will make sure you understand all of your options, and guide you in making the best choices to help you reach your short term & long term goals.
Even if someone else is designing your site, you need a solid strategy first.
And we promise, NO GOBBLEDYGOOK!
Social media is a two-way street
I know our clients get tired of hearing this, but I can't say it enough: social media is about networking and building relationships, not about broadcasting your own message incessantly. Nobody cares about you and your product. They care about how you can help them - whether it's solving a problem or just having fun.
A friend of mine is a good example: he followed a link in an email to read a story by an awesome artist whose work he admired, then reached out in the blog comments section saying he enjoyed the story. Then he tweeted the story to his followers. Guess what? The blogger followed him back after that, and ended up asking him to participate in a project he was doing. You just never know who you might meet through social media, just like you never know who you might meet at a party.
You wouldn't go into a party and just start talking about yourself, constantly interrupting others to tout your achievements, would you? At least I hope you wouldn't! You would engage in casual conversation and get to know people you have something in common with; over a period of time you may run into some of those people at other events, and may eventually get a referral or a sales inquiry from one of them. You don't NOT go to parties because you never get sales at them, do you? No, you go for camaraderie, fun, and enjoyment.
Just the fact that there's so much you can learn from other people is reason enough to use social media, regardless of whether you ever get a sales lead. Regardless of what your interests are, you can probably find others who share those interests and know things that you don't.
Stop talking and start listening!
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