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Contrary to popular opinion, automated marketing and email marketing are not the same thing. While email marketing is a part of automated marketing, AM is so much more. Consider these game-changing things automated marketing can do that email marketing can't even pretend to do:
[Bonus at end of post - Get this post in a PDF.]
Think about this: if a prospect is comparing your product with a competitor's, what is there about yours that would make them choose it? If there's nothing to differentiate the two, you have a commodity that people will only choose based on price, and that's the last thing you want. Or, even worse, what if your prospects think something about your company or product that isn't true?
Never fear, though, because there's always something that you can use as a differentiator.
The key is to take a step back and look closely to see what really is different - or what could be.
Being faced with a never ending parade of new social media platforms and other tools for marketing often makes it overwhelming when it's time to create a marketing plan. How do you know what to use and when to use it? Should you just go ahead and use everything to avoid having to make a decision?
Economic Developer
Community Developer
Main Street Director
Planning District Commission Director
Workforce Training professional
Chamber of Commerce Director
...or anyone else who works in revitalizing America's local communities?
This fall we'll be launching an exciting new project to help professionals like those above share stories of how they are successfully revitalizing their communities, and we're looking for interesting people to interview for our podcast. We will also be looking for guest bloggers, so if you prefer writing over talking, let us know! Or, you can do both if you're really brave (don't worry, we can guide you if you're not used to writing).
