GET OUR FOUNDER'S LATEST BOOK:
Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life
- Details
We all know we need to keep our websites backed up, but let's be honest: how many of you actually follow through and keep a current backup? And I don't mean just files; you need to backup your database also. Good intentions don't count when your site has been hacked or your server explodes. We can take the pain out of backing up your site, but you need to set it up now - not after your data has been lost.
- Details
If your website doesn't have a mobile version, you must correct that! Too many sites either display poorly on mobile devices, or even worse, don't display at all. Recently I tried to visit a site on my iPhone, but it opened up to a blank white page; when I got back to the office I browsed to the site on my laptop and found that it's built entirely on Flash. That results in nothing to display on the iPhone!
Luckily, when I initially tried to visit the site I wasn't looking to buy or researching a company I may want to do business with; if that had been the case, they would have had a lost sale.
- Details
Face it, we're all bombarded with too much information today and the last thing we want to do is read more of it - UNLESS there's something in it for us! If you want to make sure that your subscribers read your newsletters, and maybe even pass them along to their friends, you should concentrate on providing helpful or fun information rather than dragging on about your company and how great it is - BORING!
- Details
It's time to start thinking about your company's mobility. No, not upward mobility - how you can take advantage of the fast-growing mobile device market to promote your brand.
- Details
Or in this case, the keyword star.
As the web matures and becomes more entwined with our lives, sometimes words aren't enough to attract search engines. The latest buzz is that having videos on your site will not only give you more interesting content, but may also help with your search engine placement. Search engines are trying to give more variety in their results, and the word is that the algorithms are stacked to give preference to pages including video.
- Details
While website development is our core business, the philosophy that drives our business extends much further than that. Over the years we've been fortunate enough to work with some great clients and most of them are still with us; just today we did some maintenance work for a client who's been with us since 1997!