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We're in the process of renovating our bungalow on Banister Lake in Halifax into fun, modern office space. Stay tuned as we post updates throughout the project. and when all is finished we hope you'll join us for the ribbon cutting! At Glerin, every day is a day on the lake...
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I struggled with whether to do this post or not. Those who know me well know that I'm not a troublemaker or rabble-rouser; I cringe at stirring up trouble, especially for others in their jobs. As a business owner, I know how hard it is to get everything right and make the pieces all fit together. Having said that, I had an experience recently that I really do feel has a good lesson in it and have decided to share it in the spirit of learning and improving, not in attacking or flaming.
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It's not easy to sit down and convince somebody who is trying to keep their small business afloat in a tumultuous global economy that they shouldn't always be concerned with the sale first when marketing to the modern consumer. Most people who don't have experience in social media just down-right don't take advice like that seriously. It's true, though.
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I know our clients get tired of hearing this, but I can't say it enough: social media is about networking and building relationships, not about broadcasting your own message incessantly. Nobody cares about you and your product. They care about how you can help them - whether it's solving a problem or just having fun.
A friend of mine is a good example: he followed a link in an email to read a story by an awesome artist whose work he admired, then reached out in the blog comments section saying he enjoyed the story. Then he tweeted the story to his followers. Guess what? The blogger followed him back after that, and ended up asking him to participate in a project he was doing. You just never know who you might meet through social media, just like you never know who you might meet at a party.
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You've probably heard about the controversy surrounding SOPA and PIPA, but if you're like most people you have no idea what it is, what it means, and why you should care. SOPA stands for the Stop Online Piracy Act and PIPA stands for the Protect IP Act. Like most things, they started out with good intentions but have dangerous implications for the future of the internet.
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The other night we presented the first workshop in our Social Media Workshops series; in this workshop we presented an overview of social media, illustrated how it has always been used in society but the tools are changing, showed examples of successful campaigns, and talked about how social media should fit in your overall marketing plan. As a part of the discussion we stressed that you should address negative comments in a way that is communicative rather than defensive and that you should not delete negative comments but should use them in a way to try to turn them into a positive. The very next day several local residents made disparaging remarks about the workshops in comments on a local newspaper's site, calling out our company by name and accusing us of being paid to present the workshops as a political payback for supporting a new local meals tax.