Many small businesses sent out email blasts for marketing today that ended up in spam folders or buried in the sheer volume of email that people get now. Aside from the fact that email blasts are bad for business, offering Facebook Messenger as a delivery option is a sure-fire way to avoid the spam box and reach people where they are.
Chances are you're familiar with using Messenger to chat with friends, but I'll bet you had no idea you can use it to communicate with your clients and prospects, too. Well, now you do.
What's a chatbot? It's just a small program that automates specific tasks and can also act like a virtual assistant.
As of February 1, 2017, Facebook has over 1.23 billion active daily users. I can assure you that your customers are some of those users, and it's easier to reach people where they already are.
Warning: do NOT use Messenger to spam people; it should only be used to add value.
Ok, so now that you know Messenger chatbots might be good for small business marketing and customer service, how in the heck can YOU use them?
You can see several samples in action on our Messenger; click here to reach us on Messenger, or scan our Messenger code at right.
If you haven't messaged us before you'll need to click “Get Started;” this lets Facebook know it's ok for us to message you back. After that, type in “samples” and we'll send you back several simple examples to view.
Using Facebook Messenger chatbots is one more automation tool that we've added to our already deep automation toolbox and I'm excited about the possibilities!
PS - If you'd like to get our weekly Insider marketing tips you can sign up by email, Messenger, or both. Each week we filter through all the marketing bull and share only the good stuff. Stuff you can use. Short, sweet, and to the point. Twice a month in your inbox.