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Genuine Halifax brand launched

Genuine Halifax brand launched

Is this produce really from Halifax County?About 10 years ago my husband and I were at the Farmers Market in Roanoke, Virginia, when I noticed a cardboard sign proclaiming "Halifax County Produce." I remarked to him that it was a good possibility that the produce wasn't even from the county, but since Halifax County didn't have a brand or seal for farmers' use, customers would have no way of knowing.

That day was in the back of my mind for years as I continually saw similar situations.

About a year ago Halifax County Tourism Director Linda Shepperd and I began talking about agritourism, agribusiness, and related topics. Because of those conversations, I decided that Glerin would create a branding identity that the county could begin using to help differentiate local products.

In order to allow the widest usage and exposure, we decided that the brand would be available for use on any product grown, raised, or made in the county. Vegetables, fruits, meats, wines, furniture, art, music - even products made in our local factories.

Glerin created and donated the Genuine Halifax brand in honor of our ancestors - farmers, business owners, and community volunteers - who worked hard to help build Halifax County. Their spirit and drive was Genuine Halifax.

Glerin created and donated the Genuine Halifax brand in honor of our ancestors - farmers, business owners, and community volunteers - who worked hard to help build Halifax County. Their spirit and drive was Genuine Halifax.

With the new Genuine Halifax seal, you'll know when you're getting Genuine Halifax quality.

 

My father, Glenn Kipps, was blind since childhood and owned J.C. Howlett Piano Company.My mother, Frieda Kipps, worked from the time she was 15, and was a devoted volunteer until Alzheimers interfered at age 79.

My grandfather, Bernard Worsham, owned the first long haul truck in the county and was also a tobacco farmer.

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