After helping to break the drought of over 12 years of non-sold-out festivals in 2013, the pressure was on for a successful encore for the 2014 Virginia Cantaloupe Festival. Putting our creative minds together in a marathon brainstorming session, we created the theme You've Got Friends in Lope Places and introduced a character we created named Lope.
Illustration and Animation
For as long as we've been working with the tourism office, director Linda Shepperd has wished for some type of animation that would let visitors "drive" around the county to discover things. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map. Requiring no special plugins, it can be displayed on all devices.
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office.
Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media.
The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
This 20-page 5-year Progress Report for Tourism Department is printed on high quality gloss paper of magazine quality. Presenting the progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
We created the ad campaigns "Rugged Outdoors Meets Sophisticated Indoors" and "Discover the Possibilities" as a part of Halifax County Tourism department's rebranding project.
We created a Shop Local website for Virginia's largest geographic economic development region. Shoppers can buy from multiple vendors in one transaction, proceeds are distributed automatically into vendors' payment accounts, and each vendor receives their own order information.
Southern Virginia Regional Alliance required a new site to replace one that was developed in 2011. Since they lacked a good library of relevant photographs, our design uses minimal photography combined with animated odometer-style statistics and clear traffic funnels for targeted visitors.
Historic Belfield is a national historic district located in the city of Emporia, Virginia. We created a site to help promote the district to prospective businesses as well as visitors. Site features include an interactive map with filterable categories, and a business directory.
This custom Instagram module lets the clients display photos with specific hashtags that they have liked on their Instagram account. This provides fresh content on a site while giving the client full control over what displays. It's a win-win campaign since local businesses who use the client's hashtag can gain great exposure for themselves.
West Piedmont Workforce Investment Board is beginning an entrepreneur initiative with goals to increase awareness of the importance of entrepreneurialism and to promote entrepreneurial concepts to youth and potential entrepreneurs.
We created this infographic to help them communicate statistical information about entrepreneurship, including the economic impact, demographics, sources of training, and students who plan to start a business some day.
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
Longwood Small Business Development Center serves 22 Southern Virginia counties and 6 cities, providing education, consulting, and economic research to support potential and existing small business owners.
We created their first-ever Annual Report - 20 pages that included client success stories, new initiatives, partnerships information, and financial information. Deliverables included print-ready files, low resolution pdf files for download, and an online interactive flipping book.
And when you need more than design...
You may have years of experience but you still can't know everything. Sometimes you need that extra oomph to reach your goals.
Yep, the old saying is correct - if you don't know where you're going, you won't know when you get there. Sometimes you're just too close to your work and need an outsider to help find your way.
Stop doing the same tasks over and over. Waste less time and close more deals. Implement marketing automation to help move prospects through the funnel and qualify leads.
You may know what you're supposed to do, but that doesn't mean you do it. The right coach can help you navigate complex issues, set goals, and hold yourself accountable.