Stop wasting time with cold leads
and prospects who'll probably never close!
We’re serving up 9 FREE tools to create content that will
help you get more qualified leads through your website.

What do you need help with?

Website Design

Need help with your current site, rescuing a stuck project, or creating a new site? Here's the place to start.

Promote yourself

Inbound Marketing

Don't settle for a site that's the equivalent of a brochure when it could be generating qualified leads.

Get more prospects

E-commerce

From company online stores to community Shop Local sites with multiple vendors, we've got you covered.

Sell products online

We help clients with a long sales cycle use inbound marketing and automation to nurture and qualify leads, resulting in more deals closed and less wasted time.

Lisa Kipps-Brown and her team at Glerin embody the term “professional” – universally respected by clients and public officials alike.
Economic Developer
...an integral part of development of multi-platform outlets for our programming. We consider Glerin a partner in our success.
Media Network CEO
I endorse Glerin and their services with the same enthusiasm with which they were recommended to me.
CEO, Health Care Company
In today's world of starting up a business, website or other venture, this is the kind of person that you want on your side.
Cybersecurity Professional
Our last firm was talented, but it took forever to finish the site because they were so unorganized. Glerin sees the big picture, finishes on time and within budget.
Marketing Director

Generating leads can be so frustrating.

We're in a long sales cycle business, too, and know how you feel. You spend lots of time with every prospect that comes along because you can't afford to miss the big one that might just happen along. In your gut you know most are not right for you, but competition is tough and when there are no other prospects on the horizon you try to force a fit. Anything is better than nothing, right?

Wrong!

If you can stop wasting time with cold leads or prospects who'll never close, or aren't profitable even if they do, you can concentrate on working qualified leads who are a good fit.

We can help you do that.

Lisa Kipps-BrownMy name is Lisa Kipps-Brown and I'm the founder of Glerin.

We help you decide exactly what you need to achieve with your website (e.g. schedule a site visit or model home tour, book a product demo or a venue rental), how you can qualify leads, and how you'll measure success.

Next up is personas. You have to know who your target market is before you can sell to them. Once you know exactly who they are, it's much easier to develop the language and approach that will resonate with them.

We'll work with you to develop a roadmap for sales funnels for each persona and how you can move leads through them – from awareness to consideration to intent to decision.

Your roadmap will also include strategies to recycle leads who don't convert to opportunities, and opportunities who don't convert to sales. They'll continue to be nurtured so you stay front of mind, but you won't be doing the ongoing work yourself.

Your website will be doing it for you while you're doing what's most productive right now.

For opportunities that do convert to sales, we'll develop strategies to move that person back into the funnel after purchase so you can continue to nurture them for future cross-selling or up-selling.

The end result?

Over time you'll build a pipeline of leads that pre-qualify themselves before they ever even contact you, freeing you up to work only the best opportunities.

If you're already using a CRM like Salesforce, your website can feed it data to update contacts' records with their activity on your website. Or, our system has an integrated CRM (Client Relationship Management system) if you're not using one yet.

Oh, and did we mention you'll have more time to relax since you won't be chasing down cold leads? And since the majority of buyers prefer to do research online instead of interacting with a person until they're closer to a decision, they'll be happier, too.

Find out what you could be doing