We're in a long sales cycle business, too, and know how you feel. You spend lots of time with every prospect that comes along because you can't afford to miss the big one that might just happen along. In your gut you know most are not right for you, but competition is tough and when there are no other prospects on the horizon you try to force a fit. Anything is better than nothing, right?
We can help you do that.
My name is Lisa Kipps-Brown and I'm the founder of Glerin.
We help you decide exactly what you need to achieve with your website (e.g. schedule a site visit or model home tour, book a product demo or a venue rental), how you can qualify leads, and how you'll measure success.
Next up is personas. You have to know who your target market is before you can sell to them. Once you know exactly who they are, it's much easier to develop the language and approach that will resonate with them.
We'll work with you to develop a roadmap for sales funnels for each persona and how you can move leads through them – from awareness to consideration to intent to decision.
Your roadmap will also include strategies to recycle leads who don't convert to opportunities, and opportunities who don't convert to sales. They'll continue to be nurtured so you stay front of mind, but you won't be doing the ongoing work yourself.
For opportunities that do convert to sales, we'll develop strategies to move that person back into the funnel after purchase so you can continue to nurture them for future cross-selling or up-selling.
The end result?
If you're already using a CRM like Salesforce, your website can feed it data to update contacts' records with their activity on your website. Or, our system has an integrated CRM (Client Relationship Management system) if you're not using one yet.
Oh, and did we mention you'll have more time to relax since you won't be chasing down cold leads? And since the majority of buyers prefer to do research online instead of interacting with a person until they're closer to a decision, they'll be happier, too.