GET OUR FOUNDER'S LATEST BOOK:
Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life

Expert web & business strategy, no gobbledygook.
  • We make web technology make sense, so you reach more goals.
  • 1

You already know you SHOULD be doing more with the web.

But you can waste thousands of dollars and hundreds of hours if you don't know what to do and how to do it.

We'll help you start using the web strategically to save time, increase profits, avoid costly mistakes, and take control of your life. We can even help increase the value & marketability of your business.

We answer the questions you don't even know need asking.

You have caused me to be excited about this process when I had been DREADING it! You are awesome! Your enthusiasm is contagious!
A.M., Medical Clinic Owner
No wonder other consultants & designers are cheaper! They're just not delivering the same service as you are.
Management Consultant
You know what you're doing, but you also explain things to me in a way that I can understand. I can't believe how much I've learned!
Non-profit Founder
In today's world of starting up a business, website or other venture, this is the kind of person that you want on your side.
Cybersecurity Professional
As usual, you're a life-saver in all situations!
Non-profit President
...an integral part of development of multi-platform outlets for our programming. We consider Glerin a partner in our success.
Media Network CEO

We're the Trusted Advisor who will make sure you understand all of your options, and guide you in making the best choices to help you reach your short term & long term goals.

Even if someone else is designing your site, you need a solid strategy first.

And we promise, NO GOBBLEDYGOOK!

Find out more
Font size: + –
Print

Genuine Halifax brand launched

Marketing
Genuine Halifax brand launched

Is this produce really from Halifax County?About 10 years ago my husband and I were at the Farmers Market in Roanoke, Virginia, when I noticed a cardboard sign proclaiming "Halifax County Produce." I remarked to him that it was a good possibility that the produce wasn't even from the county, but since Halifax County didn't have a brand or seal for farmers' use, customers would have no way of knowing.

That day was in the back of my mind for years as I continually saw similar situations.

About a year ago Halifax County Tourism Director Linda Shepperd and I began talking about agritourism, agribusiness, and related topics. Because of those conversations, I decided that Glerin would create a branding identity that the county could begin using to help differentiate local products.

In order to allow the widest usage and exposure, we decided that the brand would be available for use on any product grown, raised, or made in the county. Vegetables, fruits, meats, wines, furniture, art, music - even products made in our local factories.

Glerin created and donated the Genuine Halifax brand in honor of our ancestors - farmers, business owners, and community volunteers - who worked hard to help build Halifax County. Their spirit and drive was Genuine Halifax.

Glerin created and donated the Genuine Halifax brand in honor of our ancestors - farmers, business owners, and community volunteers - who worked hard to help build Halifax County. Their spirit and drive was Genuine Halifax.

With the new Genuine Halifax seal, you'll know when you're getting Genuine Halifax quality.

 

My father, Glenn Kipps, was blind since childhood and owned J.C. Howlett Piano Company.My mother, Frieda Kipps, worked from the time she was 15, and was a devoted volunteer until Alzheimers interfered at age 79.

My grandfather, Bernard Worsham, owned the first long haul truck in the county and was also a tobacco farmer.

1
Tags:
quality marketing Genuine Halifax branding identity agribusiness
Main Street New Jersey Awards District Branding an...
Regional Shop Local Online Store Launched
 

Sample Project Visuals

11-11
Websites
11-11
Web design & development for 11/11 Veteran Project. Our CEO is their Director of Strategy & uses their national platform and extensive network to help clients reach strategic business goals while supporting organizations that provide access to resources for veterans and their families.
print
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
edgewood website
websites
edgewood website
Web design and development for Edgewood Townhomes and Villas, a unique luxury townhome community in Southern Virginia. They needed a modern, mobile friendly site to help display the vast array of options available to homeowners, as well as highlight available properties.
Mother Cluckers
websites
Mother Cluckers
Mother Cluckers is a unique home decor and interior design shop located in an historic downtown. They sell home luxuries, unique apparel, and gifts in their brick & mortar as well as online via Square. We developed the website, set up their ecommerce system on Square, and integrated it with their website.
lisa
websites
lisa
Web development for author, business strategist, speaker, and podcaster Lisa Kipps-Brown, our CEO.
Colin
Websites
Colin
Website design and marketing automation services for NASCAR driver Colin Garrett.
illustration
Illustration and Animation
illustration
A tourism office wished for some type of animation that would let visitors "drive" around the county to discover things to do. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map.
VGA
websites
VGA
Economic development website design for Virginia's Growth Alliance, a region that covers 10 counties.
south hill
rebranding & website
south hill
Town of South Hill, Virginia, rebranding and web design.
Westfield brand
Branding
Westfield brand
New branding identity for The Downtown Westfield Corporation, the management entity of the Special Improvement District of Westfield, NJ. Main Street New Jersey awarded DWC a grant to work with Glerin on the rebranding and marketing strategy for Downtown Westfield.
social
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office. Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media. The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
vineland website
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
Branding
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
print
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
fact sheets
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
vineland branding
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.

FEATURED IN