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We make web technology make sense, so you reach more goals.
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You already know you SHOULD be doing more with the web.
But you can waste thousands of dollars and hundreds of hours if you don't know what to do and how to do it.
We'll help you start using the web strategically to save time, increase profits, avoid costly mistakes, and take control of your life. We can even help increase the value & marketability of your business.
We answer the questions you don't even know need asking.
We're the Trusted Advisor who will make sure you understand all of your options, and guide you in making the best choices to help you reach your short term & long term goals.
Even if someone else is designing your site, you need a solid strategy first.
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21 little known things you can do with marketing automation
This article was originally written for LinkedIn Pulse.
[Bonus at end of post - download this list in a PDF.]
Most people think that automated marketing just means email marketing, but nothing could be further from the truth. To illustrate the difference, here are a few ways you could be using automated marketing right now.
- Show different content to different site visitors using dynamic content.
- Set up client onboarding to assist new clients in learning how best to work with you.
- Offer a case study or white paper to someone who's already downloaded a brochure.
- Integrate call tracking so your phone calls can be correlated with website visits.
- Familiarize retail customers with features of a major purchase.
- Remind a customer of an abandoned shopping cart to encourage checkout.
- Suggest site content or online store products based on the guest's activity on the site.
- Let clients sign up for webinars, and send them reminders leading up to the date and time.
- Send a coupon to someone who hasn't purchased in a while.
- Score leads and be notified by text or email when someone reaches a given threshold.
- Calculate ROI of both online & offline marketing campaigns to focus on what works and get rid of what doesn't.
- Track opportunities to monitor progress across deal stages in the sales process.
- Get a text message or email when someone visits your site using a specific link.
- Get a text message or email when a specific person visits an important page.
- Track lead activity on multiple websites with the same account.
- Create landing pages & traffic funnels to help drive leads and conversions.
- Integrate with your other marketing or operations systems using an API.
- Create forms with custom fields that match your needs.
- Sync data from 3rd party forms.
- A/B test content to determine which content gets best results.
- Automatically assign leads to sales people based on rules you establish.
This is just a peek into the types of things you can do with automated marketing. How are you using it?
BONUS!
Download this list in a PDF.
Sample Project Visuals
Websites
11-11
Web design & development for 11/11 Veteran Project. Our CEO is their Director of Strategy & uses their national platform and extensive network to help clients reach strategic business goals while supporting organizations that provide access to resources for veterans and their families.
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
websites
edgewood website
Web design and development for Edgewood Townhomes and Villas, a unique luxury townhome community in Southern Virginia. They needed a modern, mobile friendly site to help display the vast array of options available to homeowners, as well as highlight available properties.
websites
Mother Cluckers
Mother Cluckers is a unique home decor and interior design shop located in an historic downtown. They sell home luxuries, unique apparel, and gifts in their brick & mortar as well as online via Square. We developed the website, set up their ecommerce system on Square, and integrated it with their website.
websites
lisa
Web development for author, business strategist, speaker, and podcaster Lisa Kipps-Brown, our CEO.
Websites
Colin
Website design and marketing automation services for NASCAR driver Colin Garrett.
Illustration and Animation
illustration
A tourism office wished for some type of animation that would let visitors "drive" around the county to discover things to do. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map.
websites
VGA
Economic development website design for Virginia's Growth Alliance, a region that covers 10 counties.
rebranding & website
south hill
Town of South Hill, Virginia, rebranding and web design.
Branding
Westfield brand
New branding identity for The Downtown Westfield Corporation, the management entity of the Special Improvement District of Westfield, NJ. Main Street New Jersey awarded DWC a grant to work with Glerin on the rebranding and marketing strategy for Downtown Westfield.
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office.
Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media.
The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
