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But you can waste thousands of dollars and hundreds of hours if you don't know what to do and how to do it.

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Even if someone else is designing your site, you need a solid strategy first.

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Lt. Gov. Bill Bolling unveils logo designed by Glerin

We were recently selected to design the logo and website for a new regional economic development group in Virginia, the Southern Virginia Regional Alliance.  Last Friday, Lt. Gov. Bill Bolling was in town to kick off the alliance and to introduce the group's new Executive Director, Leigh Cockram; the new logo was unveiled to the public at the event.

Lt. Gov. Bill Bolling beside the Southern Virginia Regional Alliance logo design

Photo from the News & Record; read their article here.

Southern Virginia Regional Alliance was formed to promote economic development and job creation in a 4 county, 2 city region which  is comprised of the counties of Halifax, Pittsylvania, Henry, and Patrick, as well as the cities of Danville and Martinsville.  SVRA was funded by the Virginia General Assembly, the Tobacco Commission, and contributions by the localities.

Bolling spearheaded the formation of the alliance and noted at the event, “I am confident that the position of this region is as good as any in the state and better than most to take advantage of an economic resurgence when it happens.”  He also praised Riverstone Technology Park, saying "when I'm up in Northern Virginia talking to companies about Southern Virginia, I always use this facility as an example.  I tell them you won't find a finer facility any place you go."  Riverstone was also funded by the Tobacco Commission and is the home to Mid-Atlantic Broadband Cooperative (MBC) and the Riverstone Energy Centre.

Leigh Cockram, the new Executive Director of SVRA, is a regional native and hails from Henry County; as Bolling said, she is "smart, articulate, and passionate about promoting Southern Virginia because this is her home."  Ms. Cockram stressed the importance of regionalism in working with site location consultants.  She also noted the number of international companies in the region, saying "They chose Southern Virginia, and we need to start telling that story.  These are not Halifax County jobs, Danville jobs, or Patrick County jobs.  They are Southern Virginia jobs.  That is the world in which we live and we need to start celebrating Southern Virginia as a region."

Glerin is currently developing SVRA's new website, which will be launched in September.

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Sample Project Visuals

11-11
Websites
11-11
Web design & development for 11/11 Veteran Project. Our CEO is their Director of Strategy & uses their national platform and extensive network to help clients reach strategic business goals while supporting organizations that provide access to resources for veterans and their families.
print
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
edgewood website
websites
edgewood website
Web design and development for Edgewood Townhomes and Villas, a unique luxury townhome community in Southern Virginia. They needed a modern, mobile friendly site to help display the vast array of options available to homeowners, as well as highlight available properties.
Mother Cluckers
websites
Mother Cluckers
Mother Cluckers is a unique home decor and interior design shop located in an historic downtown. They sell home luxuries, unique apparel, and gifts in their brick & mortar as well as online via Square. We developed the website, set up their ecommerce system on Square, and integrated it with their website.
lisa
websites
lisa
Web development for author, business strategist, speaker, and podcaster Lisa Kipps-Brown, our CEO.
Colin
Websites
Colin
Website design and marketing automation services for NASCAR driver Colin Garrett.
illustration
Illustration and Animation
illustration
A tourism office wished for some type of animation that would let visitors "drive" around the county to discover things to do. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map.
VGA
websites
VGA
Economic development website design for Virginia's Growth Alliance, a region that covers 10 counties.
south hill
rebranding & website
south hill
Town of South Hill, Virginia, rebranding and web design.
Westfield brand
Branding
Westfield brand
New branding identity for The Downtown Westfield Corporation, the management entity of the Special Improvement District of Westfield, NJ. Main Street New Jersey awarded DWC a grant to work with Glerin on the rebranding and marketing strategy for Downtown Westfield.
social
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office. Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media. The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
vineland website
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
Branding
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
print
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
fact sheets
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
vineland branding
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.

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