Expert web & marketing strategy, no gobbledygook.
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We make web technology make sense, so you reach more goals.
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Is your website a glorified brochure?
You already know you SHOULD be doing more with the web.
But the problem is, the adage "if you don't ask the right questions you won't get the right answers" is especially true in online marketing.
You can waste thousands of dollars and hundreds of hours if you don't know what to do and how to do it. Most so-called web experts throw industry jargon around like candy. How are you supposed to know what they're talking about and if it's right for you?
That's why you need a trusted expert you can turn to. Someone who will make sure you understand all of your options, and guide you in making the best choices to help you reach your goals in the long run.
Hi! I'm Lisa Kipps-Brown, founder of Glerin, and a Business Reimagineer & Opportunity Miner. I’ve been helping business owners like you use the power of the web to reach their goals since 1996.
During this time I've seen every internet marketing fad that's come and gone, and even sold an online business to a dot-com just before the bubble burst.
My goal is to help you start using the web strategically to save time, increase profits, avoid costly mistakes, and take control of your life.
Even if someone else is designing your site, you need a solid strategy first.
Our Guerilla Brand Strategy Consult is the first step in transforming your website from a glorified brochure to the hardest working member of your business.
And I promise, NO GOBBLEDYGOOK!
It costs as little as $150 to get started on the right track and your success is backed by my We're In It Together Money Back Guarantee.
FEATURED IN
Sample Project Visuals
Illustrated Poster
poster
After helping to break the drought of over 12 years of non-sold-out festivals in 2013, the pressure was on for a successful encore for the 2014 Virginia Cantaloupe Festival. Putting our creative minds together in a marathon brainstorming session, we created the theme You've Got Friends in Lope Places and introduced a character we created named Lope.
Websites
Colin
Website design and marketing automation services for NASCAR driver Colin Garrett.
websites
VGA
Economic development website design for Virginia's Growth Alliance, a region that covers 10 counties.
Illustration and Animation
illustration
For as long as we've been working with the tourism office, director Linda Shepperd has wished for some type of animation that would let visitors "drive" around the county to discover things. Using animation that requires no special browser plugins, illustrator Erin Kipps Brown came up with a concept to treat the project like a theme park map. Requiring no special plugins, it can be displayed on all devices.
websites
salem website
Web design and development for Stand Up For Salem / Main Street Salem, NJ, part of rebranding project. Site includes features like a donation system (one-time and recurring), and events system with capability for paid events with multiple ticket types and early bird discounts.
rebranding & website
south hill
Town of South Hill, Virginia, rebranding and web design.
Print Design
print
This 20-page 5-year Progress Report for a Tourism Department is printed on high quality gloss paper of magazine quality. Presenting details of progress made in an easy-to-digest manner helps Tourism stay accountable to funding sources.
E-commerce
distinct impressions
Distinct Impressions e-commerce site on Shopify platform. Gifts, fashions, accessories, embroidery and screen printing.
Social Media
social
When we were invited by Virginia's Department of Housing and Community Development to speak about marketing to Virginia Main Street Community directors from across the state, we needed something helpful to give them to take back to the office.
Our Quicky Guide to Social Media ended up being quite a hit! This poster is different from anything we've ever seen: It has dry erase blocks to let the user jot notes for planning their social media.
The poster is 11"x17" - large enough to accommodate the dry erase blocks but small enough to not take up too much of the user's office wall.
websites
vineland website
Web design and development for Vineland Downtown Improvement District / Main Street Vineland, NJ. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.
websites
FACES
FACES of Virginia, a group of mental health counselors, wanted a website that would let existing clients pay for services, access insurance information, and contact their counselor. We created a website on Squarespace to minimize their ongoing costs and take advantage of the online apps that Squarespace offers free subscriptions for.
branding
villa cathedral logo
Branding identity for Bed & Breakfast property.
Websites
svra website
Southern Virginia Regional Alliance required a new site to replace one that was developed in 2011. Since they lacked a good library of relevant photographs, our design uses minimal photography combined with animated odometer-style statistics and clear traffic funnels for targeted visitors.
Branding
Branding
New branding identity for Stand Up For Salem (New Jersey), a nonprofit that stimulates business opportunity, historic preservation and community growth through grassroots community development.
Print Design
print
This magazine won an Award of Merit for Communication from the Southern Economic Development Council. Virginia's Growth Alliance is geographically the largest economic development region in Virginia. They provide a printed quarterly quality of life magazine to prospects; the magazine is printed on glossy paper that is of the quality you would find on a magazine rack. A low-res version is also available for download on their website and for distribution on usb's.
Fact Sheets
fact sheets
As a part of the Halifax County IDA rebranding project, the organization needed a one-sheet data flyer for prospects. The piece is designed to present a good bit of data in a condensed format that provides a quick overview of the county, and integrated design elements extend the new branding identity.
Branding
vineland branding
New branding identity for Main Street Vineland, NJ / Downtown Vineland Improvement District, a group that promotes, enhances and revitalizes historic Landis Avenue as a thriving commercial district and community-gathering place for shoppers, residents and visitors. Part of a project awarded to VDID through a Branding & Digital Design Grant from Main Street New Jersey.