Adding new marketing tactics to widen your sales funnel will help generate more leads and shorten your sales cycle
Fact: people have changed the way they buy, and will only continue to do so.
Right now, 85% of your marketing efforts should be spent on attracting visitors into your website funnel and nurturing them through considering their alternatives.
By 2020 buyers will manage 85% of their own buying journey without ever talking to a human!
This PDF gives an overview of the types of things you should be doing to catch up with and move ahead of the competition.