You need more clients who are better matches for you. It's the key to having less stress and a more successful business.
But if you sell large ticket items, you probably have 1 of these 2 big problems:
- You don't have enough customers and sales so cashflow is killing you, or
- You have too many customers who aren't a good match for you, and they keep you from being able to concentrate on getting more profitable customers.
Either way, you can't keep going for long without a good, predictable stream of sales coming in.
If things are bad enough, you're like a rat on a wheel and can't get off. You wake up in the morning dreading the day. Work all day without a break, most days way into the night. Don't bring in enough money to pay yourself. Watch the credit card balances rack up. Go to bed at the end of the day only to wake up during the night worrying, seeing no light at the end of the tunnel. Then you get back up in the morning to start all over again.
If things aren't that bad yet, count yourself lucky and start fixing them before they do get that bad!
But even if they are that bad, did you know that making a few critical changes to your website can be the one thing you could do to have the biggest impact in improving your business?
My guess is that right now you just have a brochure-like website, one that you set up and forgot about. And:
- you haven't updated your site in months or even years
- you have no online marketing strategy
- you're so busy working in the business, you're not working on the business, and
- you have no systems in place to help you market and communicate with prospects and clients better.
Since it costs 5x as much to get a new customer as it does to keep a current customer, just nurturing the current customers you want to keep could turn into significant sales with low marketing costs.
To turn things around, start by making changes that turn your website into the strategic hub of all your marketing activities. It's the most cost effective way to attract and qualify new customers and nurture current customers.
Specifically, your site should help you:
- speak directly to site visitors in terms they'll relate to
- share valuable information with them so you're front-of-mind when they're ready to buy
- guide visitors from awareness to consideration to intent to decision, all on their own and at their own pace
- have a means of letting visitors pre-qualify themselves so you don't have to communicate with them until they're almost ready to close the sale, and
- continue to nurture relationships after the sale, to help boost repeat sales, upsells, and cross-sells.
You'll end up with more leads that are better qualified before they ever even contact you. And that will lead to more and, more importantly, BETTER clients.
You'll spend less time dealing with tire kickers and people who aren't a good match for you, and more time doing what you love for the kinds of customers you want to work with.
Using the internet intelligently is a huge chunk of being successful today and the importance will only grow.
Unless you really understand online marketing and strategy, though, it's almost impossible to make the right decisions.
Yeah, you can read lots of books and take classes from gurus to try to learn (and be willing to continue doing it indefinitely to keep up with the rapid changes), but wouldn't your time be better spent on what you know?
We do have a number of free resources you can use, including articles and downloadable PDF's about topics like how to create lead magnets and how to widen your sales funnel.
But if you're serious about wanting to develop a true marketing system that's working when you're not, sign up for one of the limited spots available for a personal review of your site with both our CEO and VP of Creative Services. They'll give you real things you can do to improve your current site, to help you get better website visitors and generate more leads.