Here at Glerin we like to keep things simple, so I want to share with you a short formula that can help improve your marketing.

We call it the Math of Perception.

That formula is Attract + Assure = Success, and it will be true of any successful marketing campaign out there – whether it’s a business selling a product or a person looking for a relationship.

Using a great automated marketing system is like having a larger staff who's willing to work 24/7, giving you time to relax and enjoy the rewards.

Contrary to popular opinion, automated marketing and email marketing are not the same thing. While email marketing is a part of automated marketing, AM is so much more.  Consider these game-changing things automated marketing can do that email marketing can't even pretend to do:

Positioning your brand well creates a path to success that is shorter and easier. It helps your customers know they should select you.

[Bonus at end of post - Get this post in a PDF.]

Think about this: if a prospect is comparing your product with a competitor's, what is there about yours that would make them choose it? If there's nothing to differentiate the two, you have a commodity that people will only choose based on price, and that's the last thing you want. Or, even worse, what if your prospects think something about your company or product that isn't true?

Fail to differentiate yourself in the marketplace and you'll be exiled to the commodity ranks.

Never fear, though, because there's always something that you can use as a differentiator.

The differentiator doesn't have to already exist. You can create it!

The key is to take a step back and look closely to see what really is different - or what could be.

Being faced with a never ending parade of new social media platforms and other tools for marketing often makes it overwhelming when it's time to create a marketing plan. How do you know what to use and when to use it? Should you just go ahead and use everything to avoid having to make a decision?