Marketing technology changes got you hanging on for dear life?

I just realized this is the second post in a row that uses a rodent as the cover image ;) I promise I'm not like Michael Jackson in the movie Ben! And no animals were hurt in the making of this photo.

The other day I was driving down the highway and saw this little mouse hanging on to my window - fur flying in the wind, eyes bulging, and utterly terrified; it still makes me feel sad to remember how scared he was. I stopped and managed to get him off safely, but thinking of him barely hanging on without being blown off reminded me of many of the business owners we meet.

What I see most often is that business owners feel so lost and overwhelmed by the changes in marketing technology and trying to decide what tools to use and where to invest their money, they do nothing.

It's like they think if they can just hang on long enough without falling off, that all of this newfangled stuff will go away and they can get back to business as usual.

I hope you're not one of those people because, if you are, you'll be like that little mouse would have been if I hadn't stopped in time to get him off. You'll cling on until you can't any more, and your business may end up not surviving.

These are some of the things you should be doing right now, at a minimum. If you're not, get ready for a scary ride.

It takes time to do all of these things and it's tempting to say you don't have time to do them; after all, you have a business to run, right? Unfortunately, you may not have one in a year or two if you don't catch up with the times now.