After helping to break the drought in 2013 of over 12 years of non-sold-out festivals, the pressure was on for a successful encore in 2014.

Putting our creative minds together in a marathon brainstorming session, we created the theme "You've Got Friends in Lope Places" for the 2014 Virginia Cantaloupe Festival, and introduced a character we created named "Lope."

Lope was presented as a playboy who could travel the world, but if he had his choice the Virginia Cantaloupe Festival was where he wanted to be.

We also created print ads along with a social media marketing campaign that found Lope appearing in person all over town. Check out the social media campaign here.