The Town of Chase City had learned the hard way what we mean when we tell clients that whether they think they’re on social media or not, they are.
They had the fortune of booking a big name country music star at their annual Fair because he was also booked at a major event venue only a couple of hours away. The only caveat was that they not promote it until about a week out, because obviously the major event had to fun the star’s trip.
The problems arose when the Town announced the appearance, and a single Facebook user posted that it was sold out. that was far from the truth, but since the Town didn’t even have a Facebook account they couldn’t combat the incorrect information in such a short period of time.
That was the eye opener for the Town Mayor, and illustrated in real life the power of the web and social media – whether negative or positive.
We were hired to create a new website for Chase City that they could update themselves, integrate with social media, and use to promote the town for economic development and tourism.
Features developed include:
- an events calendar with ability for visitors to subscribe for notifications
- a business directory that lists by category every business within the Town
- an interactive map that displays all businesses and and facilities within the Town
- a blog system to help with seo while making it easy to add news
- a documents repository to provide pdf’s for download
- a link for citizens to pay taxes and bills online
- a photo gallery system
- and, of course linking to their new Facebook account.