5 ways to Spring Clean your marketing

Spring Fever. Now’s the time to focus some of that energy on your business. This is the time of year that we’re all opening windows, letting in fresh air, clearing out the stale air and cobwebs. Why not do the same with your business? Here are 5 ways you...
Optimize marketing campaigns, drive sales like a cowboy

Optimize marketing campaigns, drive sales like a cowboy

Doesn’t it just drive you crazy to see how many people are visiting your site, yet you know virtually nothing about them? Well, the time has come for you to regain your sanity. Our new system will help you organize your marketing campaigns, maximize your ROI,...
Stop counting traffic & start generating leads

Stop counting traffic & start generating leads

We know how exhilarating it can be to see your website traffic numbers climbing, but we also know those numbers really mean nothing. The only numbers that are really important to your bottom line (unless you sell advertising on your site) are how many site visitors...

Don’t be skinny withya love now, spread it like buttah

Sorry, but I’ve wanted to use that line for a long time 🙂 In this case I’m talking about spreading the love with your clients, and there’s no better way to do that than sharing information that helps them. Often people think, “if I do that they...
The secret to turning a negative into a marketing sensation

The secret to turning a negative into a marketing sensation

All of us have negatives to overcome, but how would you like to be the city of Ithaca, New York, trying to lure tourists during this winter of record snowfall? Well, rather than trying to put lipstick on a pig, the Ithaca Visitors Bureau replaced their home page with...
Why the internet hasn’t killed print marketing materials

Why the internet hasn’t killed print marketing materials

When I started Glerin in 1996, many “experts” were already prediciting the death of print collaterals. While it’s true that many print items aren’t needed any more, the internet has actually been good for the print industry – but only for...