Teamwork creates a great brochure

Teamwork creates a great brochure

A couple of months back several clients asked for a joint brochure and digital presentation to be created, one that they could take to the Farnborough International Airshow, the world’s largest aerospace event. The event is held every other year at Farnborough...
Sweet, Sweet Melons T a hit at VCF

Sweet, Sweet Melons T a hit at VCF

Well, we at Glerin showed our crazy side at this year’s Virginia Cantaloupe Festival by wearing t’s sporting a design that started out as a joke in the office last year. My cousin was down from Des Moines to attend for the first time in over 20 years, and...
Crying and Dating – a Marketing Primer

Crying and Dating – a Marketing Primer

Marketers are like every other group, trying to use buzzwords to make themselves sound important and knowledgeable. Using words that other people don’t understand must mean that you know what you’re talking about, right? As Daddy used to say,...
Find your strengths to dominate your market

Find your strengths to dominate your market

Have you ever taken the time to stop and think about what you’re really good at? And what your employees’ real strengths are? But let’s not stop there. How about what you like? It may sound like an extravagance, but these considerations are musts if...
Co-marketing: pack hunting vs lone wolf

Co-marketing: pack hunting vs lone wolf

Small businesses can learn a lot from wolves. They hunt together as a pack and the pack members are closely related by blood, affection and mutual aid – not just some random wolves that run across each other. When businesses work together in coordinated...