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3 foolproof ways to improve your email marketing results

3 foolproof ways to improve your email marketing results

I hope you already know that email marketing is THE most cost-effective marketing tool you have access to. If you don't, here's the deal: for 10 years in a row, email marketing has generated the highest ROI for marketers.

For every $1 spent, email marketing generates a return on investment of $38!

If you're not seeing this kind of success, though, I'm willing to bet I already know what you are and aren't doing...

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21 little known things you can do with marketing automation

21 little known things you can do with marketing automation

This article was originally written for LinkedIn Pulse.

[Bonus at end of post - download this list in a PDF.]

Most people think that automated marketing just means email marketing, but nothing could be further from the truth. To illustrate the difference, here are a few ways you could be using automated marketing right now.

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Marketing technology changes got you hanging on for dear life?

Marketing technology changes got you hanging on for dear life?

I just realized this is the second post in a row that uses a rodent as the cover image ;) I promise I'm not like Michael Jackson in the movie Ben! And no animals were hurt in the making of this photo.

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11 things to do to help meet year-end sales goals

11 things to do to help meet year-end sales goals

Can you believe you only have slightly more than 3 months to meet your annual sales goal? If you're like a lot of business owners, you're about ready to hit the panic button. These months mean make or break, and it's time to stop messing around and get serious about your sales and marketing.

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How your small business can benefit from automated marketing

How your small business can benefit from automated marketing

Are you frustrated because your website doesn't generate many leads? Don't feel bad. This is one of the biggest issues with websites. You spend good money to have a nice site developed, and it seems like it just sits there like a teenager on a sofa. And sits. And sits. Before long, you start to wonder if it will ever do anything.

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