If you have a business Facebook page you may be wondering what the impressions and feedback stats are that you see under each post; you can use these stats to help gauge the effectiveness of your posts and how interesting they are to your followers.  Exactly what do the terms "impressions" and "feedback" mean?

According to Facebook's help section:

Tracking impressions will help you see how many times a post has been shown to a user,whether the user reads the post or not; if you're interested in tracking how many visitors click on links in your posts, you can use a url shortener site like bit.ly.  Not only does bit.ly shorten your url's, it also tracks the number of clickthroughs, the referrer, and the which country the users are accessing the net from.

Spend a little time analyzing your impressions and feedback and you might be surprised at the improvements in your posts!