Free Email Marketing Workshop

6pm - Monday May 21, 2012

Riverstone Centre, Riverstone Technology Park, 1100 Confroy Drive, South Boston, Virginia.

Sponsored By:

Halifax County Industrial Development Authority, Halifax County Chamber of Commerce, Halifax County Dept. of Tourism

The workshop is free, but space is limited so register early! Register at the bottom of this page.

Why should you consider using email marketing?

77% of 1,500 survey respondents prefer receiving messages by email, dwarfing all other methods.

ExactTarget’s 2012 Channel Preference Survey, the 14th report in the company’s Subscribers, Fans and Followers series, shows that the respondents' second choice - direct mail - is preferred by only 9%!

ExactTarget asked almost 1,500 US online consumers (age 15 and up) about how they prefer to get permission-based marketing messages and a whopping 77 percent said email — a number that dwarfs all other options in the survey. Direct mail was second at nine percent and text messaging was third at five percent.

E-mail was also the preferred channel for specific types of messages:

• Financial alerts: 52 percent prefer to get via e-mail
• Travel alerts: 43 percent prefer e-mail
• General customer service communication: 76 percent prefer e-mail
• Order confirmations/receipts: 77 percent prefer e-mail
• Online ticket delivery: 60 percent prefer e-mail

66% said they’ve made a purchase based on getting a promotional e-mail, just barely edging out direct mail.

• lists and groups
• split campaigns
• autoresponders
• optimizing links
• writing effective content
• generating emails automatically from new content on your site
• reducing the spam measure of your emails
• and much more!

If you're interested in email marketing but aren't using it yet or are just sending mass emails out through your regular email software, we offer a free account to users with less than 100 subscribers. Our system includes robust features such as social media integration and tracking, tracking how many times your email has been opened and which links have been clicked on, unlimited lists and groups of subscribers, easily editable templates, pre-scheduling of emails, auto-responders, and split campaigns.  Let us know if you'd like to try it out, and we'll set you up with your free account.

Our system is FREE for accounts with less than 100 subscribers; monthly unlimited sending starting at $14 for up to 500 subscribers, or choose Pay-as-you-Go.

It is not required that you have an email marketing system account in order to attend this workshop.

We respect your privacy and will not sell or share your information.

The information below is requested to help us plan content for this workshop and ensure that we have enough seating available for all attendees.

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