"Lisa Kipps-Brown and her team at Glerin embody the term 'professional' – universally respected by clients and public officials alike."
Jeff R., Project Manager
Riverstone Centre, Riverstone Technology Park, 1100 Confroy Drive, South Boston, Virginia.
Halifax County Industrial Development Authority, Halifax County Chamber of Commerce, Halifax County Dept. of Tourism
The workshop is free, but space is limited so register early! Register at the bottom of this page.
ExactTarget’s 2012 Channel Preference Survey, the 14th report in the company’s Subscribers, Fans and Followers series, shows that the respondents' second choice - direct mail - is preferred by only 9%!
ExactTarget asked almost 1,500 US online consumers (age 15 and up) about how they prefer to get permission-based marketing messages and a whopping 77 percent said email — a number that dwarfs all other options in the survey. Direct mail was second at nine percent and text messaging was third at five percent.
E-mail was also the preferred channel for specific types of messages:
66% said they’ve made a purchase based on getting a promotional e-mail, just barely edging out direct mail.
You'll learn something new whether you're already using an email marketing system or not; learn about:If you're interested in email marketing but aren't using it yet or are just sending mass emails out through your regular email software, we offer a free account to users with less than 100 subscribers. Our system includes robust features such as social media integration and tracking, tracking how many times your email has been opened and which links have been clicked on, unlimited lists and groups of subscribers, easily editable templates, pre-scheduling of emails, auto-responders, and split campaigns. Let us know if you'd like to try it out, and we'll set you up with your free account.
Our system is FREE for accounts with less than 100 subscribers; monthly unlimited sending starting at $14 for up to 500 subscribers, or choose Pay-as-you-Go.
It is not required that you have an email marketing system account in order to attend this workshop.
The information below is requested to help us plan content for this workshop and ensure that we have enough seating available for all attendees.
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